Your landing page’s weakest score is CTA.

Fix CTA
78Growth scoreupdated

category scores

category scoresShowHide

CTA

63Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Cleric
RunLLM
Datadog Bits AI SRE
Deeptrace
Resolve AI
Traversal

Problems

  • sales-call framing feels costly
  • 4 words, over 3-word limit
  • email gate before any value
  • no self-serve or demo path

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Speak to an engineer button — Translucent grey-on-blue styling makes the primary CTA the lowest-contrast element in the fold; a visitor's eye slides past it.
  2. Find out more link — The banner's underlined exit link sits at the very top of the scan path, pulling first clicks away from conversion before the headline is read.
  3. Nav links row — Six equal-weight links (Product through Company) offer more exits than the fold has arguments, competing with the single conversion action.

Trust

79Fair

Proof that the product is real, competent, and safe to try.

Cleric desktop capture for Trust

How Cleric compares

Trust read

Value props

82Strong

Title, subtitle, hero — do they sell the product's true value?

Cleric’s headlineFree your engineers from on-callAgents that investigate and fix production problems before and after they page you.

Working

Could improve

Mobile web

86Strong

The phone experience as a first-class citizen.

Cleric mobile capture for Mobile web

What works

What to improve