Charhttps://char.com/

Your landing page’s weakest score is Trust.

How Char ranks

  1. 1.Notion83
  2. 2.Capacities76
  3. 3.Napkin (Voicenotes/AI notes alternative) — Tana75
  4. 4.Char74
  5. 5.Mem64
  6. 6.Reflect64
Fix Trust
74Growth scoreupdated

category scores

Trust62CTA68
category scoresShowHide
Trust62CTA68

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Char
Notion
Capacities
Trust read
Char"Backed by Y Combinator" badge above the headline
MemMobile product screenshot showing "Sep 28 JFK-SFO Roundtrip Fli…" flight details in the Mem app UI
ReflectReal product UI showing daily notes editor ("Sun, April 2nd, 2023") with backlinking, search, and calendar
Notion"Trusted by 98% of the Forbes Cloud 100" with Riot Games, affirm, and 1Password logos (mobile)
CapacitiesTrusted by 50,000+ knowledge workers · Featured in Fast Company
Napkin (Voicenotes/AI notes alternative) — TanaProduct demo panel showing a Linear issue marked Sent ("Capture drops on calls longer than an hour") and a Gmail draft d

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Char
Notion
Capacities
Napkin (Voicenotes/AI notes alternative) — Tana

Problems

  • 'private beta' feels gated, costly
  • no payoff or product value in copy
  • no header echo of 'gets things done'

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Char’s headlineAI notepad that gets things done.

Working

Could improve

Mobile web

82Strong

The phone experience as a first-class citizen.

Char mobile capture for Mobile web

What works

What to improve

Information hierarchy

84Strong

Does the design help or inhibit what the page is trying to say?

Char desktop capture for Information hierarchy

What works

What to improve