Mobile web

42Poor

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1234
  1. Webinar pop-up card — Covers the logo, nav, and headline top; its 'Save My Seat' hijacks the only tappable action on the fold.
  2. Cropped hero headline — The pop-up slices 'Simplified' mid-word, breaking the value statement the visitor lands on.
  3. Hero video image — Full-height media block pushes any conversion CTA well below the first viewport.
  4. Blocked header bar — Logo and menu are inaccessible behind the overlay, leaving no visible navigation entry point.

CTA

52Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Certemy
ComplianceHR/License Manager by Vertical IQ alternatives — Middesk
Verifiable
InCorp Licensing (Harbor Compliance)
Evident (formerly known as license/credential compliance) — EverCheck
Payna

Problems

  • click feels costly — sales call ask
  • no value promised for the click
  • popup competes with hero CTA
  • CTA below fold on mobile

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Certemy desktop capture for Information hierarchy

What works

What to improve

Trust

66Fair

Proof that the product is real, competent, and safe to try.

Certemy desktop capture for Trust

How Certemy compares

Trust read

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Certemy’s headlineSimplified Real Estate License ManagementStreamline license management for employees with error-free compliance management modules such as tracking, management, verification, AI monitoring, and more. Trusted by some of the largest US employers to save time, mitigate risk, and impr

Working

Could improve