Your landing page’s weakest score is CTA.

Fix CTA
72Growth scoreupdated

category scores

category scoresShowHide

CTA

64Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Braincube
Control Seat
Tulip
Ignition by Inductive Automation

Problems

  • click buys a sales convo, not value
  • vague — no payoff named
  • header says 'CONTACT SALES' instead
  • no echo of margin promise

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Braincube
Sight Machine
Trust read
BraincubeCustomer logo bar featuring Siemens, Bridgestone, International Paper, Kimberly-Clark, Norske Skog, GAF, Avril, Sappi, a
Control SeatNo visible trust signal identified.
Ignition by Inductive Automation"TRUSTED BY:" logo strip with Johnson & Johnson, Shell, FCA, NOV, Sierra Nevada, Under Armour
TwinThread"Featured Webinar" card co-branded with Ultimo, naming speakers Erik Udstuen and Berend Booms
Tulip"PRODUCTION EVENTS 45,362,241,991" live usage stats strip
Sight MachineLogo bar: "Trusted by the world's best manufacturers and leaders in AI" with Toyota, Microsoft, Asian Paints, IPG, NVent

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Braincube’s headlineTURN VARIABILITY INTO MARGINContinuously adapt operations to changing production conditions to reduce variability and protect margin across every plant, line, and shift.

Working

Could improve

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Braincube desktop capture for Information hierarchy

What works

What to improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Braincube mobile capture for Mobile web

What works

What to improve