Attentivehttps://attentive.com/

Your landing page’s weakest score is Trust.

How Attentive ranks

  1. 1.Signals72
  2. 2.LiveRecover72
  3. 3.Attentive70
  4. 4.Emotive69
  5. 5.Postscript52
Fix Trust
70Growth scoreupdated

category scores

Trust58Value props62
category scoresShowHide
Trust58Value props62

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Attentive
Signals
Trust read
Attentive"Built for marketers, recognized by G2. Attentive named Top Software of 2026." banner
Signals"BACKED BY Y Combinator" badge above the headline
PostscriptNamed co-founder headshots — "Alex Beller, Adam Turner, Colin Turner"
Emotive"5x SMS ROI guarantee" bullet beneath the Book a demo form
LiveRecover"$227M+ recovered" stat in the hero panel

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Attentive’s headline undersellsMarketing made personalUnderstand every customer, personalize every message, and drive revenue and loyalty across SMS, email, RCS, and push

Working

  • Subhead names channels: SMS, email, RCS, push
  • Revenue and loyalty named as outcomes
  • G2 Top Software banner adds credibility

Could improve

  • H1 is a generic slogan, not a claim
  • No numbers or proof metrics in fold
  • Hero image decorates, doesn't demo product

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Attentive desktop capture for Information hierarchy

What works

What to improve

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Attentive

How Attentive compares

Recommended rewrites

Mobile web

86Strong

The phone experience as a first-class citizen.

Attentive mobile capture for Mobile web

What works

What to improve