Assent Growth Score: 56/100

Lazyweb

Assenthttps://assent.com/

Complete both scorecards to calculate your growth score.

—Overall growth scoreupdated Jul 28, 2026

Funnel

Acquire

Activate

Coming soon

Monetize

Coming soon

Retain / Reengage

Coming soon

Graded against Lazyweb’s growth rubrics.

Assenthttps://assent.com/

Your landing page’s weakest score is Trust.

How Assent ranks

Fix Trust

56Growth scoreupdated Jul 28, 2026

category scores

Trust45 Mobile web48 Information hierarchy58 CTA61 Value props70

category scoresShowHide

Trust45 Mobile web48 Information hierarchy58 CTA61 Value props70

Score over time

Past reportsShow past reportsHide past reports

Jul 28, 202656LiveOverall +1 · CTA +5 · Mobile web +4Viewing
Jul 25, 202655Overall −1 · Trust −10 · Value props +5View →
May 7, 202656Overall +3 · Trust +13 · CTA +3View →
Apr 22, 202653Overall −2 · CTA −8 · Trust −3View →
Apr 9, 202655Overall +3 · Value props +12 · CTA +2View →
Mar 9, 202652First tracked report — strongest CTA 58, weakest Mobile web 44View →

Trust

45Poor

Proof that the product is real, competent, and safe to try.

	Trust read
Assent	"Assent Acquires IPOINT, Uniting AI-Powered Compliance and Product Intelligence" announcement banner
Valent	No visible trust signal identified.
TraceGains	No visible trust signal identified.
ReposiTrak	"Investor Relations" nav link signaling a public company
Trustwell (FoodLogiQ)	"we've been connecting the dots between food and data for over 40 years" longevity claim in hero copy

Mobile web

48Poor

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture

Hero headline — Barely scaled from desktop, it wraps into six lines and eats over half the viewport, pushing every CTA out of the fold.
Trade Compliance tab — The three-tab bar breaks on mobile — this tab overflows onto a misaligned second row, making the switcher look broken.
Ask Reggie bubble — The chat bubble overlaps the Proposition 65 card, clipping its label to "Prop... 65" and blocking the tap target.

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture

Ask Reggie widget — Auto-opened panel covers the PPWR and Proposition 65 cards and adds a competing 'Talk to an Expert' CTA.
Regulation card grid — Six equal-weight outbound links (REACH, PFAS, RoHS, etc.) invite exits before any conversion action appears.
Book a Demo button — The only primary CTA is a small header corner button; the hero's natural scan path ends with no action.
Acquisition announcement banner — 'Read More' IPOINT news link is the first clickable element and pulls visitors off-page immediately.

CTA

61Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Problems

no CTA in hero on desktop
no primary CTA on mobile fold
small footprint vs headline
competing 'Talk to an Expert' label

Value props

70Fair

Title, subtitle, hero — do they sell the product's true value?

Assent’s headline sellsAI Supply Chain Software for Product Compliance & SustainabilityReduce risk, protect market access, and lower compliance costs.

Working