Your landing page’s weakest score is CTA.

Fix CTA
76Growth scoreupdated

category scores

category scoresShowHide

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Arzana
Cofactr

Problems

  • 'demo' click feels costly/sales-y
  • no low-commitment alternative path
  • hero button small vs huge headline
  • nav pill outweighs hero CTA

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Trust read
ArzanaCustomer logo bar under "TRUSTED BY LEADING INDUSTRIAL COMPANIES"
Cofactr"ITAR-registered warehousing and kitting"
Axiom AI (Datum Source alt) — PantomathGartner 4.8/5 and G2 4.7/5 star ratings under the hero headline

Mobile web

74Fair

The phone experience as a first-class citizen.

Arzana mobile capture for Mobile web

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Arzana’s headlineAutomate your ERP.Self-learning agents that enter orders, make quotes, process invoices, and more. Built custom based on your shop's data and tribal knowledge.

Working

Could improve

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Arzana desktop capture for Information hierarchy

What works

What to improve