Your landing page’s weakest score is Value props.

Fix Value props
64Growth scoreupdated

category scores

category scoresShowHide

Value props

52Fair

Title, subtitle, hero — do they sell the product's true value?

ARMO’s headline vagueConnecting the Dots Between {} SecurityZero-day and every day protection for your cloud applications with the first runtime behavioral Cloud Application Detection and Response (CADR) solution. A fully explainable & traceable runtime security story spanning the entire cloud techn

Working

  • Subhead names a first-in-category claim
  • "Zero-day and every day" is memorable
  • Trust bar with recognizable logos

Could improve

  • H1 is a riddle; {} needs insider context
  • No numbers or quantified outcomes
  • Desktop hero is empty space, no demo

Trust

58Fair

Proof that the product is real, competent, and safe to try.

ARMO
Oligo Security
Palisade
Trust read
ARMO"Trusted by security and loved by Devops at_" logo strip with Broadcom, Ericsson, Allot, VGW
PalisadeProduct simulation panel showing "NET-004 · RESOLVED · Cloud metadata service — egress restricted" with live syscall fee
SpyderbatNo visible trust signal identified.
Oligo SecurityCustomer logo bar: Salesforce, ServiceNow, Tekion, SoFi, Cato Networks, Kyriba, UiPath, DevRev, Instacart
Sweet Security"Security teams run Sweet across cloud and AI, in production" logo strip with Fireblocks and SafeBreach (mobile capture)
UptycsNo visible trust signal identified.

Information hierarchy

64Fair

Does the design help or inhibit what the page is trying to say?

ARMO desktop capture for Information hierarchy

What works

What to improve

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

ARMO

How ARMO compares

Recommended rewrites

Mobile web

76Fair

The phone experience as a first-class citizen.

ARMO mobile capture for Mobile web

What works

What to improve