Your landing page’s weakest score is Value props.

Fix Value props
41Growth scoreupdated

category scores

category scoresShowHide

Value props

28Poor

Title, subtitle, hero — do they sell the product's true value?

Working

  • Video shows real Armada hardware in the field
  • Clean fold with a single clear demo CTA

Could improve

  • No headline or subhead anywhere in the fold
  • No numbers, outcomes, or audience named
  • Imagery unreadable without prior context

Information hierarchy

42Poor

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture12
  1. Schedule Demo button — The only conversion path is a small top-right nav button, outside the natural center scan path with no supporting message.
  2. Nav link row — Four same-weight nav links plus Sign In are the only readable text on the fold, so exits outrank the message.

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Armada desktop capture for Trust

How Armada compares

Trust read

Mobile web

42Poor

The phone experience as a first-class citizen.

Armada mobile capture for Mobile web

What works

What to improve

CTA

52Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Armada

How Armada compares

Recommended rewrites