Arlo Industrieshttps://arlo1.com/

Your landing page’s weakest score is Trust.

How Arlo Industries ranks

  1. 1.Fortem Technologies65
  2. 2.Arlo Industries64
  3. 3.Sky Sabre / MatrixSpace64
  4. 4.Dedrone (Axon)57
  5. 5.DroneShield52
  6. 6.Squarehead Technology48
Fix Trust
64Growth scoreupdated

category scores

Trust42Information hierarchy62
category scoresShowHide
Trust42Information hierarchy62

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Arlo Industries
Dedrone (Axon)
Sky Sabre / MatrixSpace
Trust read
Arlo IndustriesLive 3D tracking visualization with annotations like "UAS-04 LOCK ALT 1036M"
Fortem TechnologiesNo visible trust signal identified.
Dedrone (Axon)"Dedrone is now part of AXON" top-bar banner
DroneShieldimplicit context DroneShield may benefit from pre-existing familiarity among its target audience.
Squarehead TechnologyMobile copy: "Squarehead has developed sophisticated microphone arrays that enable passive detection of threats"
Sky Sabre / MatrixSpaceDetection interface UI showing "ALERT 00900 : 45963 CONFIRMED THREAT NO RID | ENTERED AREA 2 @ 10:40:53" with live camer

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Truncated hero headline — Cuts off mid-word at 'missiles witho,' garbling the core value proposition on desktop.
  2. UPVOTE YC LAUNCH panel — Bright filled panel outranks the primary CTA and routes attention off-site.
  3. PLAN Arlo Industries's COVERAGE button — Thin outline style gives the primary action less visual weight than the right-side panels.
  4. Six-link nav row — MENTAT through MERCH offer six equal-weight exits before the visitor reaches the CTA.

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Arlo Industries

How Arlo Industries compares

Recommended rewrites

Mobile web

72Fair

The phone experience as a first-class citizen.

Arlo Industries mobile capture for Mobile web

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Arlo Industries’s headlineTrack drones and missiles without radarsA decentralised grid of passive nodes delivering real-time 3D tracking of drones and missiles. Nothing to jam. Nothing to detect.

Working

Could improve