Your landing page’s weakest score is Information hierarchy.

Fix Information hierarchy
74Growth scoreupdated

category scores

category scoresShowHide

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. See Demo button contrast — The primary inline CTA uses a pale lavender fill that reads weaker than the red nav 'See Demo' button, splitting primacy between two demo CTAs.
  2. Chat widget bubble — The auto-opened 'Have a question?' popup with red badge pulls the eye to the bottom-right corner and competes with the email-capture CTA.
  3. Nav dropdown row — Four dropdown menus plus Pricing and Sign In create six exit paths before the visitor reaches the hero promise.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Akia

Problems

  • demo implies sales call, not value
  • email required before any payoff
  • no instant or self-serve path

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Akia desktop capture for Trust

How Akia compares

Trust read

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Akia’s headlineThe AI for 5-star guest experiences.Akia automates guest messaging, phone calls, and reviews, from welcome to welcome back.

Working

Could improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Akia mobile capture for Mobile web

What works

What to improve