Your landing page’s weakest score is Trust.

Fix Trust
73Growth scoreupdated

category scores

category scoresShowHide

Trust

62Fair

Proof that the product is real, competent, and safe to try.

10x
Annie (VoiceStack)
Trust read
10x"Backed by Y Combinator" badge on the "Listen to a real AI call" demo widget
AriniVoice call transcript card showing the AI receptionist answering: "Hi there. Thank you for calling Arini Dental. This is
Annie (VoiceStack)"Trusted by 2,000+ Dental Practices" logo band (Espire Dental, Paradigm, Elite Dental Partners, beBright, Westwind, MI S
PeerlogicLive-transcript product demo showing a real AI call for "Mesa Family Dental" with specific pricing dialogue ("Implants a

Mobile web

72Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Primary CTA below fold — "Request a Free Demo" sits roughly two screens down, pushed out by long bullets — no primary action in the first viewport.
  2. Truncated animated headline — The typewriter effect freezes mid-word at "books h", so the fold's one value statement reads as broken copy.
  3. Three-line bullet stack — Three multi-line benefit bullets carry desktop-length copy that crowds the column and displaces the CTA.

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

10x

How 10x compares

Recommended rewrites

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

10x desktop capture for Information hierarchy

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

10x’s headlineDental AI that fills your scheduleDaily recall calls working your hygiene recall list consistently, not just when the front desk has time · Live booking confirmed appointments write straight into your PMS from real availability · Phone and text two-way conversations that ke

Working

Could improve