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nyt-cooking app screenshots and user flows

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Screenshots

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Company metadata

CategoryFood & Drink
SubcategoryRecipes & Meal Kits
TaglineDaily cooking made simple, plus recipes for any occasion.
Business modelSubscription, Advertising
Product archetype2-sided Marketplace, Consumer
Growth engineNetwork effects (social graph), Content-led / SEO, Paid performance marketing, Word of mouth
Active users1,600,000
Money raised$0
Public companyNo
Market leaderUnknown

App Store description

New York Times Cooking has thousands of quick recipes you’ll love to make, from easy weeknight dinners to holiday showstoppers. Editor-curated collections make it easy to find the right recipe, and helpful videos make them fun and simple to cook. With our digital Recipe Box, you can easily save favorites, plan a grocery list and organize the dishes you want to try. Each recipe in our collection is tested to make sure it’s accurate and delicious, every time. We publish new recipes and videos every day. Subscribe to New York Times Cooking in the app, or if you’re already a subscriber, log in for unlimited access to our recipes and much more. THE NYT COOKING APP INCLUDES: DELICIOUS AND SIMPLE RECIPES - Healthy, hearty, vegetarian or anything else: We have 30-minute dinner recipes for seamless meal planning. - From morning muffins to desserts for a crowd, we have tried-and-true baking recipes for every occasion. - Our recipes include ratings, reviews and helpful tips from thousands of other home cooks. COOKS YOU KNOW AND LOVE - We have quick recipes and cooking videos from cooks you trust, including Samin Nosrat, Ina Garten and more. - Plus, tips, tricks and demonstrations from our editors, including Melissa Clark and Eric Kim. HELPFUL COOKING VIDEOS - Follow step-by-step demonstrations and guides. - Scroll through hundreds of short-form cooking videos to discover new recipes. - Sit back and enjoy episodes of our longform shows, like Cooking 101 and The Veggie. MEAL PREP MADE EASY - Search our database of over 20,000 recipes by diet, cuisine, meal type and more. - Save and organize the recipes you want to make each week in your Recipe Box. - Add the ingredients to our built-in grocery list, or skip the hassle and order grocery delivery via Instacart. EASY VIEWING WITH iPAD COMPATIBILITY - Watch high-resolution cooking videos and photos on a larger screen. - Keep multiple windows open for simpler cooking. - Drag and drop simple recipes into folders in your Recipe Box. BY DOWNLOADING THE NEW YORK TIMES COOKING APP, you agree to: • The New York Times Privacy Policy: https://www.nytimes.com/privacy/privacy-policy • The New York Times Cookie Policy: https://www.nytimes.com/privacy/cookie-policy • The New York Times California Privacy Notices: https://www.nytimes.com/privacy/california-notice • The New York Times Terms of Service: https://www.nytimes.com/content/help/rights/terms/terms-of-service.html

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