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- Sep 22, 202670LiveOverall +4 · Trust +20 · Information hierarchy −10Viewing
- Apr 10, 202666First tracked report — strongest Information hierarchy 82, weakest Trust 48View →
Your landing page’s weakest score is CTA.
How Valgo ranks
70Growth scoreupdated
category scores
category scoresShowHide
Score over time
CTA
58FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- no action verb — reads as a label
- points to content, not the product
- small footprint vs headline and map
- competes with 'TOOL' button on demo card
Trust
68FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Valgo | "BACKED BY Floodgate · Menlo Ventures · Y Combinator" investor strip above the hero |
| Named research publications in the hero carousel ("sigma 3/2026: Time to build", "First-half 2026 Nat Cat losses") along | |
| Detailed product dashboard screenshot showing a Compliance Tracker with SOC 2 Type II, ISO 13485, GDPR, and ISO 9001 pro | |
| No visible trust signal identified. |
Information hierarchy
72FairDoes the design help or inhibit what the page is trying to say?
1234- Dashboard control cluster — Tools, Change region, and two dropdowns pull the eye into secondary interactions before the primary CTA registers.
- READ MORE / TOOL row — Two same-weight buttons plus the humanbaselines.com link create a rival CTA zone at the panel's foot.
- RESEARCH primary button — The label names a nav section, not an action, and its footprint is smaller than the map panel competing beside it.
- Client login link — An extra top-right exit that sits at the same weight as the nav and leads away from conversion.
Value props
76FairTitle, subtitle, hero — do they sell the product's true value?
Valgo’s headline sells
Autonomy is taxiing today. We model the risk.
Valgo is a public benefit corporation building the risk quantification layer for physical AI.
Working
- Names the market moment and Valgo's role
- Live crash-data card proves the product
- Real numbers: 2.34 per million miles
Could improve
- Subhead states identity, not outcome
- No named buyer (fleets, insurers)
- 'Risk quantification layer' is jargon
Mobile web
76FairThe phone experience as a first-class citizen.
12- Paired small CTAs — Two half-width desktop-proportioned buttons compete; neither is a dominant, thumb-friendly primary action.
- Duplicate hero logo — The VA mark repeats below the header logo, adding a redundant element above the headline.