Terminal UseYC W26 landing page report.
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Your landing page’s weakest score is Trust.

Fix Trust

Score over time

8070605040Tribe AI 72 on Apr 14 (Wayback)Tribe AI 70 on Apr 27 (Wayback)Tribe AI 70 on May 20 (Wayback)Tribe AI 55 on Jul 18 (Wayback)Tribe AI 54 on Aug 15 (Wayback)Tribe AI 51 on Sep 19 (Wayback)Tribe AI 54 on Sep 20 (Live)Distyl AI 47 on Feb 16 (Wayback)Distyl AI 47 on Mar 16 (Wayback)Distyl AI 48 on Apr 17 (Wayback)Distyl AI 60 on Jul 28 (Live)Fractional AI 63 on Apr 4 (Wayback)Fractional AI 62 on May 14 (Wayback)Fractional AI 50 on May 22 (Wayback)Fractional AI 62 on Jun 19 (Wayback)Fractional AI 59 on Jul 30 (Wayback)Fractional AI 64 on Sep 20 (Live)Invisible Technologies 58 on Sep 20 (Live)Terminal Use 72 on Apr 15 (Wayback)Terminal Use 72 on Apr 22 (Wayback)Terminal Use 68 on Sep 22 (Live)Apr 15Apr 22Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202668LiveOverall −4 · Trust −18 · CTA −4Viewing
  2. Apr 22, 202672Information hierarchy −6 · Value props +4View →
  3. Apr 15, 202672First tracked report — strongest Information hierarchy 82, weakest Trust 55View →

Trust

34Poor

Proof that the product is real, competent, and safe to try.

Terminal Use
Tribe AI
Fractional AI
Invisible Technologies
Trust read
Terminal Use"the first process is live in weeks" — specific timeline claim in the hero subhead
Tribe AIClient logo strip featuring AAA, Cleveland Clinic, Hyatt, Kirkland & Ellis, Francisco Partners, FIS, and Koch
Distyl AINo visible trust signal identified.
Fractional AIClient logo wall: Airbyte, Atropos Health, Aurora Energy Research, Beghou, Cando, change.org, CitrinCooperman, Claritev
Invisible Technologies"We've trained over 80% of the world's leading AI models and deploy them at enterprise scale."

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Terminal Use

Problems

  • 'us' makes click feel like sales outreach
  • four words, over the 3-word ideal
  • small footprint vs huge desktop headline

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Terminal Use’s headline sellsWhole departments, rebuilt to run AI-first.We rebuild how your departments run, end to end, and the first process is live in weeks.

Working

  • Bold, ownable claim: departments, not tools
  • 'Live in weeks' names a time-to-value
  • Industry strip targets specific buyers

Could improve

  • No hard numbers or named proof
  • Hero is empty space, shows nothing
  • 'In weeks' is vague — quantify it

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Six-item navigation row — Six links plus two dropdowns offer scannable exits before the visitor reaches the primary CTA.
  2. Hero CTA button — Small footprint underweights it against the oversized headline; it also duplicates the header button, splitting the click target.
  3. See how it works link — Underlined secondary link sits at near-equal weight beside the primary button, diluting the single action.

Mobile web

83Strong

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Primary CTA button — "bring us a process →" stops at half the column width instead of a thumb-friendly full-bleed button.
  2. Industry ticker eyebrow — The all-caps list wraps "· RETAIL" onto a ragged second line, adding clutter above the headline.
  3. Duplicate see-how link — "see how it works →" repeats in the next section, splitting attention from the primary CTA.

Competitors

inferred from product, audience, and value prop