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- Sep 21, 202666LiveOverall −4 · Trust −6 · Information hierarchy −4Viewing
- Jun 4, 202670First tracked report — strongest Information hierarchy 84, weakest Value props 58View →
Your landing page’s weakest score is Trust.
66Growth scoreupdated
category scores
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Score over time
Trust
52FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Robby | "TRUSTED BY LEADING HOME SERVICE COMPANIES" logo strip (Barrett Plumbing & Heating, Blue Knight Comfort Services) |
| Customer logo strip (Kohler, Neighborly, Groundworks) under "Trusted by leading sales teams in home improvement, home bu | |
| Customer logo strip: Jacuzzi, American Standard, Culligan, Optimum, KAG, Great Day Improvements, McGraw Hill | |
| "Trusted by 1,000+ Service Leaders" badge |
Value props
58FairTitle, subtitle, hero — do they sell the product's true value?
Robby’s headline vague
Turn every visit into revenue
Because every interaction with a homeowner is an opportunity.
Working
- Names a revenue outcome
- Speaks directly to home service ICP
- Logo strip adds category-specific proof
Could improve
- Never says what Robby actually does
- Zero numbers or specifics in the fold
- Hero photo decorates, doesn't demo product
CTA
64FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- click feels like a sales call
- no value in the label
- capitalization differs from nav
Mobile web
78FairThe phone experience as a first-class citizen.
123- Book a demo button — Desktop-proportioned pill floating small in the column; should be near-full-bleed for the thumb.
- Hero headline — Barely scaled down from desktop, wrapping into three oversized lines that push the CTA low in the fold.
- Trust-bar logos — Left and right logos are cropped mid-word at the viewport edges, making the social proof look broken.
Information hierarchy
80StrongDoes the design help or inhibit what the page is trying to say?
123- Duplicate demo CTAs — Header 'Book a Demo' pill and hero 'Book a demo' button split the fold's one action across two competing styles.
- Trusted-by logo strip — Logos are clipped by the fold edge, so the proof row reads as broken rather than reassuring.
- Book a demo button — The yellow CTA is small relative to the oversized headline and sits low in the panel, weakening the one-second find.