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- Sep 21, 202670LiveCTA −4 · Information hierarchy +2Viewing
- Aug 12, 202670First tracked report — strongest Information hierarchy 76, weakest Trust 56View →
Your landing page’s weakest score is Trust.
How Pollen ranks
- 1.
Rogo72
- 2.
Hebbia71
- 3.
Pollen70
- 4.
Brightwave53
70Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
54FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Pollen | "Backed by Y Combinator | Robinhood Ventures" badge above the headline |
| Customer/partner logo strip: Tiger Global, Moelis, Nomura, Société Générale, Rothschild & Co, BNP Paribas, Raymond James | |
| Customer logo row: Morgan Stanley, MetLife, Centerview, OHA (mobile capture) | |
| No visible trust signal identified. |
CTA
64FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- 'demo' implies sales-call cost
- no value or payoff in copy
- hero button small vs headline
- no headline language echo
Value props
76FairTitle, subtitle, hero — do they sell the product's true value?
Pollen’s headline sells
Email Paul your work. Get it done, your way.
Hire an AI employee trained on your firm’s exact workflows. Same results, in minutes.
Working
- "Email Paul" makes the mechanic instantly concrete
- "AI employee" frames value as headcount, not tooling
- "in minutes" names a speed outcome
Could improve
- No hard numbers or proof metrics in the fold
- Illustration decorates; never shows email-in, file-out
- "Same results" is unverifiable without an example
Mobile web
76FairThe phone experience as a first-class citizen.
123- Hero Book a demo — Desktop-proportioned button floats at a third of the column width instead of a thumb-friendly full-bleed tap target.
- File-name ticker row — Items like Investment_Co… and Consolidated_Holdings clip mid-word at both screen edges, reading as broken layout.
- Header link row — How it works, Why Us, and Security vanish on mobile with no hamburger, cutting off secondary navigation paths.
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?
123- Duplicate Book a demo — Header 'Book a demo' repeats the hero CTA at equal weight, splitting the one action across two targets.
- Low-contrast CTA button — The lavender 'Book a demo' fill sits close in value to the cream background, weakening the one-second find.
- Nav links row — 'How it works', 'Why Us', 'Security' plus 'Sign in' give four exits before the visitor reaches the demo ask.