Your landing page’s weakest score is Value props.
How Origin ranks
58Growth scoreupdated
category scores
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Score over time
Value props
42PoorTitle, subtitle, hero — do they sell the product's true value?
Origin’s headline vague
What if
Working
- Demo shows real product doing real work
- Specific data: 57,252 predicted cells
- Tissue percentages prove precision
Could improve
- Headline is an unfinished animation
- No subhead explains what Origin is
- Value must be inferred from the UI
Information hierarchy
58FairDoes the design help or inhibit what the page is trying to say?
123- Truncated typing headline — The animated 'What if |' headline is caught mid-type, so the fold never states what Origin is or does.
- Onboarding tooltip overlay — 'Click any cell' tooltip covers the left panel and adds a competing 'OKAY' button before the visitor reads anything.
- Cut-off left panel — 'Predicted cells' label and gene list are clipped by the tooltip and fold edge, leaving half-rendered UI in the first impression.
Trust
58FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Origin | No visible trust signal identified. |
| "Nucleai and Gilead Sciences: tissue intelligence in ADC development" partnership card with Gilead logo | |
| "spanning 20+ disease areas" claim with mobile card citing "Data indexed across 200+ sites" | |
| H&E CELL CLASSIFICATION demo panel with cell counts ("Carcinoma cells 31,843 | %38.59") over a real slide photo | |
| Tissue data visualization with labeled gene markers (IFNG, GZMB, PDCD1, IL7R) | |
| No visible trust signal identified. |
CTA
64FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- nav-sized pill, no hero CTA
- 'access' feels gated, not valuable
- demo widget never routes to CTA
Mobile web
66FairThe phone experience as a first-class citizen.
123- Tooltip covers demo — The 'Click any cell' overlay sits on top of the tissue viewer and demands an OKAY tap before the demo is usable.
- GET ACCESS button — The primary CTA is a small outlined pill trapped inside the header instead of a full-width, thumb-friendly button in the body.
- Truncated typing headline — The animated 'What if w' headline is mid-typewriter, so the mobile fold shows no complete value statement.