InstinctYC W26 landing page report.
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Your landing page’s weakest score is Trust.

How Instinct ranks

  1. 1.Instinct48
Fix Trust

Score over time

555045Instinct 48 on Sep 21 (Live)Sep 21

Trust

32Poor

Proof that the product is real, competent, and safe to try.

Trust read
InstinctNo visible trust signal identified.

Value props

38Poor

Title, subtitle, hero — do they sell the product's true value?

Instinct’s headline vagueTrade your instinct

Working

  • Memorable brand-led wordplay
  • Phone mockup shows real trading UI
  • Emotional hook: act on gut feel

Could improve

  • No subhead explaining the product
  • Zero numbers or proof points
  • Copy could caption any trading app

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Instinct

Problems

  • status label, not an action
  • no action verb
  • no payoff or next step implied
  • unclear if clickable at all

Information hierarchy

64Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. COMING SOON button — Styled as the primary CTA but labels a status, not an action — visitors have nothing to do.
  2. Phone screen mockup — Trading UI is so dark it is nearly illegible, wasting the page's only product proof.
  3. Footer social icons — Mail, Y, and X icons sit in the fold as the only clickable exits competing with the CTA.

Mobile web

64Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. COMING SOON button — Primary CTA is a dead-end label with no waitlist or signup action behind it.
  2. Headline over chart — "Trade Instinct's instinct" overlaps the busy candlestick mockup, hurting legibility.
  3. LONG HYPE mockup button — Green in-mockup button reads as a tappable CTA and competes with the real one.

Competitors

Couldn’t identify competitors

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