HaladirYC W26 landing page report.
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Haladirhttps://www.haladir.com/

Your landing page’s weakest score is Trust.

How Haladir ranks

  1. 1.Augment75
  2. 2.Vooma72
  3. 3.Optimal Dynamics68
  4. 4.Haladir67
  5. 5.HappyRobot66
Fix Trust
67Growth scoreupdated

category scores

Trust48Value props58CTA68Mobile web78Information hierarchy82
category scoresShowHide
Trust48Value props58CTA68Mobile web78Information hierarchy82

Score over time

8070605040Vooma 72 on Apr 20 (Wayback)Vooma 72 on Sep 21 (Live)HappyRobot 66 on Mar 25 (Wayback)HappyRobot 64 on Apr 22 (Wayback)HappyRobot 57 on May 9 (Wayback)HappyRobot 60 on May 23 (Wayback)HappyRobot 58 on Sep 19 (Wayback)HappyRobot 66 on Sep 21 (Live)Augment 72 on Feb 9 (Wayback)Augment 72 on Apr 13 (Wayback)Augment 56 on May 18 (Wayback)Augment 75 on Jul 28 (Live)Optimal Dynamics 70 on May 11 (Wayback)Optimal Dynamics 68 on Sep 21 (Live)Haladir 55 on May 2 (Wayback)Haladir 54 on May 15 (Wayback)Haladir 58 on May 26 (Wayback)Haladir 47 on Jun 7 (Wayback)Haladir 67 on Sep 21 (Live)May 2May 15May 26Jun 7Sep 21
Past reportsShow past reportsHide past reports
  1. Sep 21, 202667LiveOverall +20 · Information hierarchy +34 · Mobile web +34Viewing
  2. Jun 7, 202647Overall −11 · Information hierarchy −20 · Value props −16View →
  3. May 26, 202658Overall +4 · Value props +10 · Information hierarchy +6View →
  4. May 15, 202654Overall −1 · Value props −4 · Information hierarchy −2View →
  5. May 2, 202655First tracked report — strongest Information hierarchy 64, weakest Value props 52View →

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Haladir
Augment
Vooma
Optimal Dynamics
Trust read
Haladir"Backed by Y Combinator" badge above the hero headline
Vooma"TRUSTED BY INDUSTRY LEADERS OF ALL SIZES" logo band with ArcBest, Echo, Evans, NFI, Sunset, and Kingsgate
HappyRobot"HAPPYROBOT RAISES ITS SERIES C TO PUT AI WORKERS TO WORK ACROSS THE REAL ECONOMY" announcement banner
AugmentLogo wall labeled "Trusted by supply chain leaders like:" with Penske, Schneider, NFI, Echo, Hirschbach, Armstrong Trans
Optimal Dynamics"Network Manager" product UI showing dispatch lanes like "HOUSTON (11/30) > MEMPHIS — Target: 2 • Available: 2*"

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Haladir’s headline vague[Operational] Superintelligence._Haladir builds advanced AI systems for logistics. We sit on top of your WMS, TMS and ERP, turning their data into decisions across supply chain planning and execution: solver-grade optimization that decides what should happen, and AI agents

Working

  • Subhead names real systems: WMS, TMS, ERP
  • "Data into decisions" states the mechanism
  • "Next frontier is judgement" is memorable

Could improve

  • Headline is buzzword; says nothing concrete
  • No numbers or quantified outcomes anywhere
  • Port photo decorates, never shows product

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Haladir
Augment
HappyRobot
Optimal Dynamics

Problems

  • demo booking feels costly
  • no value promised for the click
  • small footprint vs huge headline
  • no secondary low-commitment path

Mobile web

78Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Hero body paragraph — Full desktop-length copy wraps into six dense lines that mobile visitors will skim past.
  2. Hero Book a demo — Desktop-proportioned button floats at a third of the column width instead of near-full-bleed.
  3. Header Book a demo — Duplicates the hero CTA inches below it, crowding the compact collapsed header.

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Six-line subtitle paragraph — Packs four distinct claims into one dense text block that fails the one-second scan.
  2. Duplicate Book a demo — Header button repeats the hero CTA at equal visual weight, splitting the click target.
  3. Hero Book a demo button — Small footprint and muted cream fill sit low against the dark photo instead of anchoring the scan path.

Competitors

inferred from product, audience, and value prop
#1Augmentgoaugment.com75 #2Voomavooma.com72 #3Optimal Dynamicsoptimaldynamics.com68
#4Haladir67
#5HappyRobothappyrobot.ai66