Your landing page’s weakest score is Trust.
How Cardboard ranks
71Growth scoreupdated
category scores
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Score over time
Trust
48PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Cardboard | Mobile AI-director demo: "Cut a 60s brand film from the VO and the site b-roll" with "Watching 4 clips · 19 min of b-rol |
| Underlord AI chat panel showing a real editing workflow: "I see there are some repeated takes and long pauses. I'll remo | |
| Interactive prompt box with "Attach Media" button and media thumbnails showing the real product input UI | |
| Embedded editor widget: "Add footage to start" with "Create my video" button and example output thumbnails | |
| Product editor screenshot with timeline UI and rendered video output below the hero | |
| G2 badge "1500+ 5 star reviews" above the hero headline |
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Cardboard’s headline undersells
Edit videos in minutes, not hours
Working
- Time-saving outcome, not features
- Mobile demo shows real AI prompt flow
- Concrete detail: 60s film, 19 min b-roll
Could improve
- No subhead explaining how it works
- Desktop editor mockup is empty
- AI angle invisible on desktop fold
CTA
76FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- generic label, no product payoff
- no header echo of 'minutes'
- prompt box visible but not the CTA
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?
123- Learn more button — Same size and position weight as the primary CTA, splitting the hero click two ways.
- Duplicate nav Get started — Second identically labeled CTA in the nav competes with the hero button instead of reinforcing it.
- Edge-cropped film thumbnails — Half-cut clips at the viewport edges read as rendering glitches rather than intentional brand texture.
Mobile web
82StrongThe phone experience as a first-class citizen.
12- Get started button — Floats at partial width; mobile allows a near-full-bleed, thumb-friendly CTA.
- Clipped preview text — Background copy is cut mid-word ("deos with AI"), making the crop look broken.