SwerveYC W25 landing page report.
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Swervehttps://www.getswerve.com/

Your landing page’s weakest score is Trust.

How Swerve ranks

  1. 1.Character.AI68
  2. 2.Swerve63
  3. 3.Poly.AI (Poly Buzz)53
  4. 4.Talkie52
  5. 5.Chai51
Fix Trust
63Growth scoreupdated

category scores

Trust52Information hierarchy62CTA62Value props62Mobile web76
category scoresShowHide
Trust52Information hierarchy62CTA62Value props62Mobile web76

Score over time

807060504030Character.AI 56 on Jun 9 (Wayback)Character.AI 66 on Jul 22 (Wayback)Character.AI 68 on Jul 27 (Live)Character.AI 66 on Sep 1 (Wayback)Character.AI 66 on Sep 13 (Wayback)Character.AI 66 on Sep 29 (Wayback)Character.AI 66 on Oct 13 (Wayback)Talkie 43 on Jul 23 (Wayback)Talkie 52 on Jul 27 (Live)Talkie 44 on Aug 3 (Wayback)Talkie 47 on Aug 15 (Wayback)Talkie 47 on Sep 1 (Wayback)Talkie 44 on Sep 19 (Wayback)Talkie 44 on Sep 29 (Wayback)Chai 51 on Jul 29 (Live)Poly.AI (Poly Buzz) 42 on May 6 (Wayback)Poly.AI (Poly Buzz) 43 on May 20 (Wayback)Poly.AI (Poly Buzz) 48 on Jun 4 (Wayback)Poly.AI (Poly Buzz) 44 on Jun 18 (Wayback)Poly.AI (Poly Buzz) 47 on Jul 3 (Wayback)Poly.AI (Poly Buzz) 46 on Jul 16 (Wayback)Poly.AI (Poly Buzz) 53 on Jul 29 (Live)Swerve 67 on Jun 24 (Wayback)Swerve 66 on Jul 22 (Wayback)Swerve 63 on Sep 22 (Live)Jun 24Jul 22Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202663LiveOverall −3 · Information hierarchy −10 · Value props −6Viewing
  2. Jul 22, 202666Overall −1 · Value props +6 · Trust −6View →
  3. Jun 24, 202667First tracked report — strongest Mobile web 78, weakest CTA 62View →

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Swerve
Poly.AI (Poly Buzz)
Trust read
SwervePhone mockups showing real in-app character grid and chat UI (e.g. "Chloe" card with 94.9K)
Character.AIGet access to 10M+ Characters
Talkie"17.7K" chat count on the Kim Kardashian character card in the live Discover feed
ChaiStrategic Round II Complete: CHAI AI secured additional funding rounds, bringing its total investment to date to over $5
Poly.AI (Poly Buzz)Per-character chat counts on cards, e.g. "734.2K" on the Blake card

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Eight-item nav bar — Eight equal-weight links (Support, Privacy Policy, Terms, About Us) leak attention before the App Store CTA.
  2. App Store badge — Small dark badge on a dark background sits below the copy with weak contrast; not findable in one second.
  3. Support links line — Underlined Support and email links sit directly beneath the sole CTA, competing at equal visual weight.
  4. Wordmark-only H1 — The largest text is the brand name 'swerve' while the actual value prop 'Chat with AI Characters' is demoted to a subhead.

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Swerve
Character.AI
Talkiein-product action

Problems

  • no 'free' despite free app
  • small vs headline and mockups
  • stock badge, 5-word label
  • iOS-only, no web fallback CTA

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Swerve’s headline undersellsChat with AI CharactersDiscover unique characters, choose your own persona, and chat one-on-one or in groups.

Working

  • Plainly states the category
  • Subhead names personas and group chat
  • Mockups show real product screens

Could improve

  • No emotional hook or outcome
  • Zero numbers or proof points
  • Headline could caption any AI chat app

Mobile web

76Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. App screenshot carousel — Second phone mockup is cut off mid-viewport with its caption truncated to 'Chat chara', signaling a desktop grid squeezed into the phone column.
  2. App Store button — The primary CTA is a desktop-proportioned centered badge, not a full-width thumb-friendly button.
  3. Duplicate value copy — Three stacked message blocks (headline, subhead, 'official app' line) compete before the CTA, pushing it toward mid-fold.

Competitors

inferred from product, audience, and value prop
#1Character.AIcharacter.ai68
#2Swerve63
#3Poly.AI (Poly Buzz)polybuzz.ai53 #4Talkietalkie-ai.com52 #5Chaichai-research.com51—Crushon AIcrushon.aifailed