General TrajectoryYC W25 landing page report.
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General Trajectoryhttps://www.generaltrajectory.com/

Your landing page’s weakest score is Value props.

How General Trajectory ranks

  1. 1.General Trajectory58
  2. 2.Physical Intelligence56
  3. 3.Shield AI52
  4. 4.Skild AI50
  5. 5.Anduril Industries43
Fix Value props
58Growth scoreupdated

category scores

Value props42Trust52Information hierarchy62CTA64Mobile web72
category scoresShowHide
Value props42Trust52Information hierarchy62CTA64Mobile web72

Score over time

656055504540Physical Intelligence 56 on Jul 24 (Live)Skild AI 50 on Jul 24 (Live)Anduril Industries 43 on Jul 28 (Live)Shield AI 58 on Jul 2 (Wayback)Shield AI 58 on Jul 13 (Wayback)Shield AI 56 on Jul 24 (Wayback)Shield AI 55 on Aug 15 (Wayback)Shield AI 61 on Aug 23 (Wayback)Shield AI 60 on Sep 17 (Wayback)Shield AI 52 on Sep 22 (Live)General Trajectory 59 on Apr 20 (Wayback)General Trajectory 59 on Jun 13 (Wayback)General Trajectory 58 on Sep 20 (Live)Apr 20Jun 13Sep 20
Past reportsShow past reportsHide past reports
  1. Sep 20, 202658LiveOverall −1 · Trust +7 · Information hierarchy −6Viewing
  2. Jun 13, 202659Trust −7 · Information hierarchy +6View →
  3. Apr 20, 202659First tracked report — strongest Mobile web 72, weakest Value props 42View →

Value props

42Poor

Title, subtitle, hero — do they sell the product's true value?

General Trajectory’s headline vagueAI systems for the physical world.

Working

  • Positions clearly against software-only AI
  • Imagery shows real robots and live tracking
  • Dated project cards signal momentum

Could improve

  • No subhead or supporting proof at all
  • Zero numbers, outcomes, or audience named
  • Card names (IronBench, Phoenix) need insider context

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Trust read
General TrajectoryDated capability demo cards with real lab footage, e.g. "Dexterous Manipulation — November 2025" showing dual robot arms
Physical IntelligenceDated research timeline, e.g. "π0.7: a Steerable Model with Emergent Capabilities — April 16, 2026"
Skild AINo visible trust signal identified.
Anduril Industriesimplicit context Anduril Industries may benefit from pre-existing familiarity among its target audience.
Shield AIimplicit context Shield AI may benefit from pre-existing familiarity among its target audience.

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Headline tagline — "AI systems for the physical world." sits small and dim at the bottom edge, buried under three louder project cards.
  2. EXPLORE CAPABILITIES button — Outlined ghost style competes with the filled CONTACT pill top right, leaving no single obvious primary action.
  3. IronBench card — Brightest element on the page with a NEW badge and exit arrow, pulling first attention before the message; Phoenix and Dexterous cards repeat the leak.
  4. CONTACT button — Filled pill in the nav visually outranks the fold CTA, splitting the conversion path across two corners.

CTA

64Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

General Trajectory

Problems

  • 'capabilities' is vague, no payoff
  • ghost style loses to solid CONTACT
  • click promises browsing, not value

Mobile web

72Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1234
  1. Explore Capabilities button — Primary CTA sits at the bottom of a tall fold, below three cards and the tagline.
  2. Logo-only header — Nav links and the CONTACT button vanish on mobile with no hamburger replacement.
  3. Two-up card row — Phoenix and Dexterous Manipulation are crammed side by side at half width on a phone column.
  4. Phoenix thumbnail overlays — Tiny metric labels on the drone footage are illegible at mobile scale.

Competitors

inferred from product, audience, and value prop
#1General Trajectory58
#2Physical Intelligencephysicalintelligence.company56 #3Shield AIshield.ai52 #4Skild AIskild.ai50 #5Anduril Industriesanduril.com43—Covariantcovariant.aifailed