ExlaYC W25 landing page report.
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Your landing page’s weakest score is Trust.

Fix Trust

Score over time

90807060504030Resolve AI 72 on Feb 10 (Wayback)Resolve AI 72 on Feb 28 (Wayback)Resolve AI 69 on Apr 2 (Wayback)Resolve AI 71 on May 4 (Wayback)Resolve AI 71 on Aug 8 (Live)Cleric 73 on Apr 30 (Wayback)Cleric 73 on Jul 30 (Wayback)Cleric 79 on Aug 29 (Wayback)Cleric 81 on Sep 22 (Live)Traversal 75 on Apr 14 (Wayback)Traversal 64 on Apr 29 (Wayback)Traversal 70 on May 12 (Wayback)Traversal 66 on Jun 4 (Wayback)Traversal 71 on Jun 30 (Wayback)Traversal 70 on Jul 10 (Wayback)Traversal 69 on Aug 8 (Live)RunLLM (DeepTriage) 40 on Apr 22 (Wayback)RunLLM (DeepTriage) 82 on May 10 (Wayback)RunLLM (DeepTriage) 82 on May 20 (Wayback)RunLLM (DeepTriage) 78 on Sep 22 (Live)Deductive AI 61 on Aug 12 (Live)Exla 51 on Apr 19 (Wayback)Exla 72 on Sep 20 (Live)Apr 19Sep 20
Past reportsShow past reportsHide past reports
  1. Sep 20, 202672LiveOverall +21 · CTA +30 · Mobile web +24Viewing
  2. Apr 19, 202651First tracked report — strongest Value props 72, weakest CTA 42View →

Trust

56Fair

Proof that the product is real, competent, and safe to try.

Exla
Cleric
Resolve AI
RunLLM (DeepTriage)
Trust read
Exla"READING TRACES via MCP" panel showing query_traces / recent_deploys / query_logs walkthrough over a live trace log
Resolve AICustomer logo wall: Coinbase, DoorDash, Expedia Group, Snowflake, Zscaler
Cleric"Cleric Named a Gartner® Cool Vendor in AI for SRE and Observability" banner plus the customer logo row (fubo, LaunchGoo
TraversalProduct UI screenshot: 'Production World Model™ — 1,749,612 total nodes, 30 node types' with details panel
RunLLM (DeepTriage)Incident timeline panel captioned "Real predictive detection on Herald production; sensitive details redacted."
Deductive AIBanner: "Excited to announce that Deductive AI is joining forces with Elastic"

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Reading Traces panel — A dense dark terminal panel plus carousel copy and pager controls form a second focal zone competing with the headline and CTA.
  2. Hero Sign in button — Styled at near-equal weight beside Get started and duplicated in the nav, splitting the single conversion path.
  3. Five-step process nav — Detect/Investigate/Root cause/Fix/Verify sits at equal weight in the header, adding a fifth message strip before the headline is read.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Exla
Cleric
RunLLM (DeepTriage)

Problems

  • generic label, no product payoff
  • no echo of strong headline story
  • no value/outcome implied in copy

Mobile web

72Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1234
  1. EKG line over headline — The red waveform graphic overlaps 'Libra already detected the incident.', cutting through the headline text and hurting legibility.
  2. Primary CTA below fold — The 'Get started' body CTA sits roughly a full viewport down, past three badge chips and a long paragraph; only the small header pill is visible first.
  3. Badge chip stack — Three pill badges ('Watching production now', 'Lives in Exla's Slack', 'Queryable over MCP') stack above the headline and push the value statement down.
  4. Body 'Get started' button — The main CTA is a desktop-proportioned button spanning under half the column instead of a full-bleed thumb target.

Value props

92Strong

Title, subtitle, hero — do they sell the product's true value?

Exla’s headline sellsProduction broke at 3:07 AM. You get paged. Libra already investigated traces.By 3:14 it had read the traces, named the deploy that caused it, and opened the fix PR with a regression test. Libra watches your logs, traces, and deploys around the clock. You review and merge in the morning.

Working

  • Scenario copy hits the 3 AM pager pain
  • Specific timeline: broke 3:07, fixed by 3:14
  • Hero shows real traces, deploys, fix PR

Could improve

  • Libra vs Exla naming is confusing
  • No customer proof or logos in fold
  • Rotating headline verb varies the promise