ErgoYC W25 landing page report.
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Your landing page’s weakest score is Trust.

Fix Trust

Score over time

80706050Momentum 62 on Apr 13 (Wayback)Momentum 62 on Apr 21 (Wayback)Momentum 67 on May 11 (Wayback)Momentum 66 on May 18 (Wayback)Momentum 67 on Jun 7 (Wayback)Momentum 68 on Aug 10 (Wayback)Momentum 59 on Sep 20 (Live)Attention 75 on May 16 (Wayback)Attention 76 on Jun 13 (Wayback)Attention 75 on Jun 23 (Wayback)Attention 74 on Jul 12 (Wayback)Attention 74 on Jul 23 (Wayback)Attention 74 on Jul 28 (Live)Attention 77 on Sep 22 (Wayback)Rox 71 on Apr 4 (Wayback)Rox 70 on Apr 15 (Wayback)Rox 75 on May 10 (Wayback)Rox 63 on Jun 14 (Wayback)Rox 57 on Aug 5 (Wayback)Rox 71 on Sep 20 (Live)Salesloft (Drift/Rhythm AI) 62 on Sep 22 (Live)Clari 71 on May 4 (Wayback)Clari 70 on May 18 (Wayback)Clari 72 on Jun 1 (Wayback)Clari 72 on Jun 16 (Wayback)Clari 71 on Jun 30 (Wayback)Clari 71 on Jul 9 (Wayback)Clari 69 on Jul 28 (Live)Ergo 70 on Jun 8 (Wayback)Ergo 65 on Aug 31 (Wayback)Ergo 66 on Sep 22 (Live)Jun 8Aug 31Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202666LiveOverall +1 · Trust +10 · Mobile web −8Viewing
  2. Aug 31, 202665Overall −5 · Trust −24 · Value props +10View →
  3. Jun 8, 202670First tracked report — strongest Mobile web 82, weakest Value props 58View →

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Rox
Clari
Attention
Trust read
ErgoNo visible trust signal identified.
MomentumProduct UI mockup showing "Conversation Data Sources" with Gmail, Slack, and Teams integrations and an opportunity panel
Attention"4.9 stars G2.com" rating badge in the desktop hero
RoxCustomer logo strip featuring MongoDB, WSP, Ramp, together.ai, Cloud Software Group, and XBOW
Salesloft (Drift/Rhythm AI)"NEXT BEST ACTIONS — AI Prioritized" product UI panel with concrete records like "Follow up with Dana Reyes — Replied to
Clari"See the proof behind the numbers: Download the Forrester Study" backing the 96% forecasting accuracy stat band

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Ergo
Rox
Attention

Problems

  • high-commitment demo ask
  • no self-serve or trial path
  • secondary CTA serves existing users

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Ergo’s headline vagueAI Revenue InfrastructureErgo turns your team's conversations into automatic follow-ups, CRM updates, coaching, forecasting, reporting, and more. Reps spend less time on admin work, deals stop slipping through the cracks, and leaders get a pipeline they can actuall

Working

  • Subhead names concrete deliverables
  • Pain of slipping deals is emotional
  • Both rep and leader outcomes named

Could improve

  • Headline is a category buzzword
  • No numbers or quantified outcomes
  • Hero art decorates, doesn't demo

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Duplicate Sign in button — Black pill sits at near-equal weight beside 'Book a Demo' in the hero, splitting the one action into two; the nav repeats the same pair.
  2. Seven-item nav row — Home, Product, Personas, Customers, Resources, Company, Careers — four with dropdowns — offer many exits before the visitor reaches the CTA.
  3. Mixed headline typefaces — 'AI Revenue' in sans and 'Infrastructure' in serif read as two competing voices and slow the one-glance scan of the value prop.
  4. Six-line subheadline paragraph — The supporting copy lists five outcomes plus three benefit clauses in one block, asking the visitor to process a paragraph before acting.

Mobile web

72Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Six-line hero paragraph — Desktop-length subhead wraps into six lines, eating a third of the fold and pushing the CTA to the bottom edge.
  2. Split CTA row — "Book a Demo" shares the row with a black "Sign in" button, shrinking the primary tap target to half-width.
  3. Duplicate header CTA — A second "Book a Demo" pill in the header duplicates the hero button instead of letting one clear action own the fold.