BystreetYC W25 landing page report.
← Back to YC W25

Your landing page’s weakest score is CTA.

Fix CTA

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Bystreet

Problems

  • 7 words — too long to scan
  • 'Request' feels like a sales ask
  • work email required before value

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Request data CTA — Label 'Request data on an owner or property' mismatches the email field beside it, muddying what submitting actually does.
  2. Top nav links — 'News', 'Y Combinator', 'Contact sales', and 'Sign in' give four exits before the visitor reaches the email capture.
  3. Email input field — Low-contrast beige field on a beige background nearly disappears next to the solid dark CTA it feeds.

Value props

80Strong

Title, subtitle, hero — do they sell the product's true value?

Bystreet’s headline sellsYour partner for hotel ownership dataConnect with the owners and key decision-makers behind 300,000+ hotels globally, from independent boutiques to resorts.

Working

  • Names the exact category instantly
  • 300,000+ hotels adds concrete scale
  • Hero card shows a real ownership record

Could improve

  • "Bystreet's partner for" is flat and generic
  • No emotional hook on the pain solved
  • Mobile subhead trims the specificity

Trust

82Strong

Proof that the product is real, competent, and safe to try.

Trust read
Bystreet"Trusted by the world's leading hospitality firms" logo strip with Marriott, Wyndham, Hotel Equities, ThinkReservations
Hotel Investor Apps? — excluded; using verified list belowNo visible trust signal identified.

Mobile web

84Strong

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Clipped Marriott logo — Logo carousel is cut off mid-word ("ott / ONAL"), making the trust strip look broken on mobile.
  2. Email + CTA pair — "Request data on an owner or property" sits below an email field with no label linking them, so the required first step is ambiguous.
  3. Truncated proof card — The Hotel Principal ownership card is cut mid-row ("86", "Economy"), leaving the key product demo half-visible.

Competitors

inferred from product, audience, and value prop