Your landing page’s weakest score is CTA.
How Bystreet ranks
category scores
category scoresShowHide
CTA
62FairCopy, size, verb, cost-feel — does the primary CTA earn the click?

Problems
- 7 words — too long to scan
- 'Request' feels like a sales ask
- work email required before value
Information hierarchy
76FairDoes the design help or inhibit what the page is trying to say?
123- Request data CTA — Label 'Request data on an owner or property' mismatches the email field beside it, muddying what submitting actually does.
- Top nav links — 'News', 'Y Combinator', 'Contact sales', and 'Sign in' give four exits before the visitor reaches the email capture.
- Email input field — Low-contrast beige field on a beige background nearly disappears next to the solid dark CTA it feeds.
Value props
80StrongTitle, subtitle, hero — do they sell the product's true value?
Your partner for hotel ownership data
Connect with the owners and key decision-makers behind 300,000+ hotels globally, from independent boutiques to resorts.
Working
- Names the exact category instantly
- 300,000+ hotels adds concrete scale
- Hero card shows a real ownership record
Could improve
- "Bystreet's partner for" is flat and generic
- No emotional hook on the pain solved
- Mobile subhead trims the specificity
Trust
82StrongProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Bystreet | "Trusted by the world's leading hospitality firms" logo strip with Marriott, Wyndham, Hotel Equities, ThinkReservations |
| No visible trust signal identified. |
Mobile web
84StrongThe phone experience as a first-class citizen.
123- Clipped Marriott logo — Logo carousel is cut off mid-word ("ott / ONAL"), making the trust strip look broken on mobile.
- Email + CTA pair — "Request data on an owner or property" sits below an email field with no label linking them, so the required first step is ambiguous.
- Truncated proof card — The Hotel Principal ownership card is cut mid-row ("86", "Economy"), leaving the key product demo half-visible.
