Your landing page’s weakest score is Trust.
How 10x ranks
73Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
62FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| 10x | "Backed by Y Combinator" badge on the "Listen to a real AI call" demo widget |
| Voice call transcript card showing the AI receptionist answering: "Hi there. Thank you for calling Arini Dental. This is | |
| "Trusted by 2,000+ Dental Practices" logo band (Espire Dental, Paradigm, Elite Dental Partners, beBright, Westwind, MI S | |
| Live-transcript product demo showing a real AI call for "Mesa Family Dental" with specific pricing dialogue ("Implants a |
Mobile web
72FairThe phone experience as a first-class citizen.
123- Primary CTA below fold — "Request a Free Demo" sits roughly two screens down, pushed out by long bullets — no primary action in the first viewport.
- Truncated animated headline — The typewriter effect freezes mid-word at "books h", so the fold's one value statement reads as broken copy.
- Three-line bullet stack — Three multi-line benefit bullets carry desktop-length copy that crowds the column and displaces the CTA.
CTA
76FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- 'Request' feels like asking, not getting
- 4 words, over the 3-word ideal
- mobile nav shortens label to 'Demo'
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?
12- Six-link nav row — AI Recall, Case Studies, Blog, Features, Pricing plus Sign in give seven exits before the demo CTA.
- Hear from customers button — Pill styled at nearly the same size as the primary CTA splits the click beside it.
Value props
78FairTitle, subtitle, hero — do they sell the product's true value?
10x’s headline sells
Dental AI that fills your schedule
Daily recall calls working your hygiene recall list consistently, not just when the front desk has time · Live booking confirmed appointments write straight into your PMS from real availability · Phone and text two-way conversations that ke
Working
- Outcome-first headline: fills 10x's schedule
- Bullets name mechanism: recall, PMS, live booking
- Hero demo plays a real AI call
Could improve
- No numbers anywhere in the fold
- Typewriter cuts headline mid-word on mobile
- No customer proof beyond YC badge