HERAYC S26 landing page report.
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HERAhttps://www.manufacturingintelligence.org/

Your landing page’s weakest score is Trust.

How HERA ranks

  1. 1.Werk2475
  2. 2.HERA70
  3. 3.Drawer AI67
  4. 4.CADDi50
Fix Trust
70Growth scoreupdated

category scores

Trust48Information hierarchy68CTA68Value props82Mobile web82
category scoresShowHide
Trust48Information hierarchy68CTA68Value props82Mobile web82

Score over time

8070605040Werk24 64 on Apr 13 (Wayback)Werk24 75 on Sep 20 (Live)CADDi 48 on Apr 19 (Wayback)CADDi 64 on May 5 (Wayback)CADDi 64 on May 18 (Wayback)CADDi 62 on Jun 9 (Wayback)CADDi 63 on Jun 18 (Wayback)CADDi 50 on Sep 20 (Live)Drawer AI 51 on Jul 17 (Wayback)Drawer AI 67 on Sep 20 (Live)HERA 65 on Aug 12 (Wayback)HERA 66 on Sep 17 (Wayback)HERA 70 on Sep 20 (Live)Aug 12Sep 17Sep 20
Past reportsShow past reportsHide past reports
  1. Sep 20, 202670LiveOverall +4 · Value props +10 · Trust +6Viewing
  2. Sep 17, 202666Overall +1 · Mobile web +18 · Information hierarchy −8View →
  3. Aug 12, 202665First tracked report — strongest Information hierarchy 76, weakest Trust 44View →

Trust

48Poor

Proof that the product is real, competent, and safe to try.

HERA
Werk24
Drawer AI
Trust read
HERABacked by Y Combinator
Werk24Live demo panel showing a technical drawing parsed into structured JSON with "✓ extracted · 98% confidence"
CADDiNo visible trust signal identified.
Drawer AI"Backed by industry Top Investors:" strip with Brick & Mortar Ventures and Base10 logos

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Inline blueprint image tiles — Three photo strips interleaved into the headline break the reading path and force the eye to reassemble the sentence.
  2. Duplicate demo CTAs — Nav 'Book a demo' and hero 'Book a demo' render at identical dark-pill weight, splitting the primary action across two targets.
  3. Subheadline placement — The supporting copy sits bottom-right, off the left-aligned scan path from the headline, so the value detail is read late or missed.
  4. Four dropdown nav menus — Product, Use cases, Industries and Company dropdowns open dozens of exit paths before the visitor reaches the demo action.

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

HERA

Problems

  • demo booking feels costly
  • secondary offers more value
  • no self-serve product entry

Value props

82Strong

Title, subtitle, hero — do they sell the product's true value?

HERA’s headline sellsHERA does your engineering team's busywork.Drawing checks, document drafting, and revision review. Every finding traced to its source and governing requirement.

Working

  • "Busywork" hits a real emotional pain point
  • Subhead lists three concrete tasks
  • Traceability clause builds engineer trust

Could improve

  • No numbers: time saved, drawings checked
  • Hero images decorate, don't demo the product
  • "Does busywork" doesn't say how (AI? service?)

Mobile web

82Strong

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Hero Book a demo — Half-width, desktop-proportioned button paired side-by-side with a secondary link instead of a full-bleed thumb target.
  2. Header Book a demo — Duplicates the hero CTA inches below it, crowding the collapsed nav and splitting attention between two identical actions.
  3. Inline headline images — Blueprint thumbnails interleaved with the headline shrink to unreadable slivers on the phone and chop the sentence's scan path.

Competitors

inferred from product, audience, and value prop
#1Werk24werk24.io75
#2HERA70
#3Drawer AIdrawer.ai67 #4CADDicaddi.com50