Your landing page’s weakest score is CTA.
How hiloop ranks
- 1.
OpenPipe76
- 2.
hiloop74
- 3.
Adaptive ML64
74Growth scoreupdated
category scores
category scoresShowHide
Score over time
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- high-commitment sales-call click
- four words, over ideal length
- two labels for same action
- no low-cost alternative path
Trust
68FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| hiloop | "Trusted by" logo row: Reducto, ErdosMiller, Nebula Security, understudy, Maingen |
| "Trusted by top companies" logo row featuring Zapier, Y Combinator, Flow, and Method | |
| "Adaptive ML has been acquired by Datadog" announcement banner |
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
hiloop’s headline undersells
Autoresearch as a service.
We turn a measurable target into thousands of directed experiments, and return a better model or algorithm. You bring the metric and a way to score it. We run the loop.
Working
- Subhead names input, process, output
- "hiloop bring the metric. We run the loop." is crisp
- YC badge plus five-logo trust row
Could improve
- Headline is jargon without prior context
- No outcome magnitude (accuracy, time saved)
- Hero chart decorates, doesn't demonstrate
Mobile web
78FairThe phone experience as a first-class citizen.
1- Talk to the founders — Stops at ~60% width; a near-full-bleed button would be far easier to thumb-tap.
Information hierarchy
82StrongDoes the design help or inhibit what the page is trying to say?
12- Duplicate CTA labels — "Talk to us" in the nav and "Talk to the founders" in the hero split the same action across two differently labeled buttons.
- Detached hero CTA — The CTA floats right of the text column, off the left-aligned scan path that runs from headline to subhead to logos.