Perseus DefenseYC S25 landing page report.
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Perseus Defensehttps://perseusdefense.com/

Your landing page’s weakest score is Trust.

How Perseus Defense ranks

  1. 1.Perseus Defense72
  2. 2.Fortem Technologies65
  3. 3.Epirus57
  4. 4.MARSS54
  5. 5.DroneShield52
  6. 6.Anduril Industries (Anvil)43
Fix Trust
72Growth scoreupdated

category scores

Trust58CTA62Information hierarchy78Value props80Mobile web83
category scoresShowHide
Trust58CTA62Information hierarchy78Value props80Mobile web83

Score over time

807060504030Anduril Industries (Anvil) 43 on Jul 28 (Live)Epirus 46 on May 6 (Wayback)Epirus 47 on May 17 (Wayback)Epirus 47 on May 26 (Wayback)Epirus 47 on Jun 9 (Wayback)Epirus 45 on Jun 27 (Wayback)Epirus 47 on Jul 21 (Wayback)Epirus 57 on Jul 28 (Live)DroneShield 64 on Mar 28 (Wayback)DroneShield 66 on Apr 9 (Wayback)DroneShield 66 on Apr 28 (Wayback)DroneShield 66 on May 12 (Wayback)DroneShield 65 on May 22 (Wayback)DroneShield 59 on Jul 7 (Wayback)DroneShield 52 on Jul 28 (Live)Fortem Technologies 59 on Feb 13 (Wayback)Fortem Technologies 60 on Mar 13 (Wayback)Fortem Technologies 57 on Apr 11 (Wayback)Fortem Technologies 57 on May 15 (Wayback)Fortem Technologies 59 on May 29 (Wayback)Fortem Technologies 59 on Jun 9 (Wayback)Fortem Technologies 65 on Jul 28 (Live)MARSS 48 on Mar 25 (Wayback)MARSS 48 on Apr 5 (Wayback)MARSS 50 on Apr 13 (Wayback)MARSS 48 on May 15 (Wayback)MARSS 50 on Jun 10 (Wayback)MARSS 54 on Sep 14 (Wayback)MARSS 54 on Sep 20 (Live)Perseus Defense 67 on May 13 (Wayback)Perseus Defense 64 on Jun 7 (Wayback)Perseus Defense 70 on Sep 9 (Wayback)Perseus Defense 72 on Sep 23 (Live)May 13Jun 7Sep 9Sep 23
Past reportsShow past reportsHide past reports
  1. Sep 23, 202672LiveOverall +2 · Mobile web +7 · Information hierarchy −6Viewing
  2. Sep 9, 202670Overall +6 · Trust +22 · Mobile web +8View →
  3. Jun 7, 202664Overall −3 · CTA −6 · Information hierarchy −4View →
  4. May 13, 202667First tracked report — strongest Information hierarchy 86, weakest Trust 38View →

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Trust read
Perseus DefenseNo visible trust signal identified.
Anduril Industries (Anvil)implicit context Anduril Industries (Anvil) may benefit from pre-existing familiarity among its target audience.
EpirusHero field footage of a military vehicle carrying mounted hardware on a desert road
DroneShieldimplicit context DroneShield may benefit from pre-existing familiarity among its target audience.
Fortem TechnologiesNo visible trust signal identified.
MARSSNo visible trust signal identified.

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Perseus Defense
Epirus

Problems

  • newsletter is a low-value ask
  • no payoff named for the click
  • small vs headline on desktop

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. JOIN NEWSLETTER button — Muted orange at small footprint underweights the sole conversion action against the dramatic photo.
  2. Email input field — Transparent dark field with thin border nearly disappears into the shadowed background.
  3. Nav link MISSION underline — Orange underline gives a nav exit the same accent color as the CTA, splitting attention.

Value props

80Strong

Title, subtitle, hero — do they sell the product's true value?

Perseus Defense’s headline sellsLOW COST MISSILES BUILT FOR MODERN DRONE WARFARE.Portable Kinetic Missile Interceptor System for Group 1 and Group 2 Threats.

Working

  • Leads with cost, the real buying criterion
  • Group 1/2 threat spec speaks buyer language
  • Hero shows live launch, not stock decor

Could improve

  • "Low cost" has no number behind it
  • No proof points or test milestones in fold
  • Newsletter CTA weaker than demo/contact ask

Mobile web

83Strong

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Join Newsletter button — Semi-transparent orange fill blends into the dark case photo, muting the primary tap target.
  2. Email input field — Thin light border on a busy dark image makes the field easy to miss as an input.
  3. Subhead over sky — Grey-white body text sits on a mid-tone cloud area, cutting legibility at arm's length.

Competitors

inferred from product, audience, and value prop
#1Perseus Defense72
#2Fortem Technologiesfortemtech.com65 #3Epirusepirusinc.com57 #4MARSSmarss.com54 #5DroneShielddroneshield.com52 #6Anduril Industries (Anvil)anduril.com43