NOSO LABSYC S25 landing page report.
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NOSO LABShttps://noso.so/

Your landing page’s weakest score is Trust.

How NOSO LABS ranks

  1. 1.Sameday AI82
  2. 2.Avoca78
  3. 3.Rilla72
  4. 4.Hatch70
  5. 5.NOSO LABS69
  6. 6.Probook AI (Siro alternative context) — Siro65
Fix Trust
69Growth scoreupdated

category scores

Trust52CTA68Mobile web72Information hierarchy76Value props78
category scoresShowHide
Trust52CTA68Mobile web72Information hierarchy76Value props78

Score over time

9080706050Rilla 76 on Aug 23 (Wayback)Rilla 72 on Sep 20 (Live)Avoca 71 on May 3 (Wayback)Avoca 72 on May 18 (Wayback)Avoca 70 on Jun 30 (Wayback)Avoca 78 on Jul 28 (Live)Avoca 70 on Sep 6 (Wayback)Avoca 70 on Sep 13 (Wayback)Avoca 75 on Oct 15 (Wayback)Sameday AI 79 on Apr 20 (Wayback)Sameday AI 79 on May 4 (Wayback)Sameday AI 79 on May 22 (Wayback)Sameday AI 80 on Jul 27 (Wayback)Sameday AI 82 on Jul 28 (Live)Hatch 59 on Feb 4 (Wayback)Hatch 70 on Jul 28 (Live)Probook AI (Siro alternative context) — Siro 60 on Apr 1 (Wayback)Probook AI (Siro alternative context) — Siro 65 on Sep 20 (Live)NOSO LABS 69 on Sep 22 (Live)Sep 22

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Sameday AI
Avoca
Probook AI (Siro alternative context) — Siro
Rilla
Hatch
Trust read
NOSO LABSNo visible trust signal identified.
RillaCustomer logo strip (Kohler, Neighborly, Groundworks) under "Trusted by leading sales teams in home improvement, home bu
Avoca"Trusted by 1,000+ Service Leaders" badge
Sameday AIStats bar: "2M+ Calls answered in the trades" and "92% Booking rate in most channels" beneath the customer logo strip
Hatch"Listen to Hatch AI" audio demo widget with Booking / Rescheduling / Speed to Lead sample calls
Probook AI (Siro alternative context) — SiroCustomer logo strip: Jacuzzi, American Standard, Culligan, Optimum, KAG, Great Day Improvements, McGraw Hill

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

NOSO LABS
Sameday AI
Rilla
Hatch
Avoca

Problems

  • click feels gated, not rewarding
  • nav says 'Get Started' — mismatch
  • no payoff or value in the label

Mobile web

72Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Request access button — Desktop-proportioned at under half width; should be a full-bleed thumb-friendly tap target.
  2. Learn more link — Low-contrast gray link crammed beside the primary CTA, splitting the tap decision.
  3. Headline block — Headline wraps into four tall lines, pushing the product mockup proof below the fold.

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Get Started vs Request access — Two black primary-weight CTAs with different labels ('Get Started' in nav, 'Request access' in hero) split the conversion path and confuse which action matters.
  2. Nav link row — Five exits (Platform, Case Studies, Careers, ROI, Sign in) sit at equal weight in the scan path before the visitor reaches the hero promise.
  3. Dashboard mockup crop — The agent dashboard's key proof stats ($676K converted, 68% response rate) are half-cut by the fold, weakening the strongest evidence panel.

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

NOSO LABS’s headline sells10× your field techs. 0 extra headcount.Built for techs. AI automatically follows up on unsold estimates and converts them into revenue-no extra work required.

Working

  • Outcome-first: revenue without hiring
  • Subhead names exact mechanism
  • Dashboard shows $676K converted proof

Could improve

  • 10× claim strains credibility
  • 'AGI' eyebrow is buzzword overreach
  • 'Built for techs' muddles the audience

Competitors

inferred from product, audience, and value prop
#1Sameday AIgosameday.com82 #2Avocaavoca.ai78 #3Rillarilla.com72 #4Hatchusehatchapp.com70
#5NOSO LABS69
#6Probook AI (Siro alternative context) — Sirosiro.ai65