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- Sep 22, 202650LiveOverall −16 · Value props −36 · CTA −22Viewing
- Jun 7, 202666First tracked report — strongest Information hierarchy 74, weakest Trust 58View →
Your landing page’s weakest score is Value props.
How Lotas ranks
50Growth scoreupdated
category scores
category scoresShowHide
Score over time
Value props
30PoorTitle, subtitle, hero — do they sell the product's true value?
Lotas’s headline vague
Contact Us
Working
- Direct founder emails build trust
- Clean, distraction-free layout
- Roles clearly labeled (CEO, CTO)
Could improve
- No statement of what Lotas does
- No outcome or benefit anywhere
- No product visual or proof point
Trust
42PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Lotas | Named founder contact cards: "Jorge Guerra — Co-founder & CEO of Lotas" and "Will Nickols — Co-founder & CTO of Lotas" w |
| "From Posit PBC, the creators of RStudio, the tidyverse, and Shiny" | |
| "TRUSTED BY ABOUT 1 IN 5 FORTUNE 500 COMPANIES" eyebrow plus the NASA, Mastercard, Pfizer, Walmart, NMDP logo row | |
| Detailed 'Cursor Desktop' product UI showing the 'Plan Mission Control' agent workflow and Cursor CLI output | |
| Detailed product screenshot of the Sessions board with 'Running', 'Waiting for review', and 'Done' columns |
CTA
44PoorCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- no button, only email links
- emailing feels high-cost
- no verb, reads as a label
- icon-only arrow, no promise
Information hierarchy
68FairDoes the design help or inhibit what the page is trying to say?
12- Three equal-weight cards — "Founders", "Jorge Guerra", and "Will Nickols" cards share identical styling, so no email reads as the intended first action.
- Sign in button — The only styled button on the page is a nav exit, outranking the email links that are the page's actual conversion.
Mobile web
68FairThe phone experience as a first-class citizen.
12- Founders email row — Primary action styled as a small arrow-icon table row, not a thumb-friendly full-width button; same pattern repeats on every card.
- Sign in plus hamburger — Two header controls compete; the standalone Sign in pill duplicates what the menu should hold and crowds the collapsed nav.