CharYC S25 landing page report.
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Charhttps://char.com/

Your landing page’s weakest score is Trust.

How Char ranks

  1. 1.Notion83
  2. 2.Capacities76
  3. 3.Napkin (Voicenotes/AI notes alternative) — Tana75
  4. 4.Char74
  5. 5.Mem64
  6. 6.Reflect64
Fix Trust
74Growth scoreupdated

category scores

Trust62CTA68Value props72Mobile web82Information hierarchy84
category scoresShowHide
Trust62CTA68Value props72Mobile web82Information hierarchy84

Score over time

9080706050Mem 56 on May 6 (Wayback)Mem 56 on May 23 (Wayback)Mem 56 on Jun 14 (Wayback)Mem 64 on Sep 22 (Live)Reflect 64 on Sep 10 (Live)Notion 84 on May 3 (Wayback)Notion 84 on May 17 (Wayback)Notion 83 on May 31 (Wayback)Notion 83 on Jun 14 (Wayback)Notion 83 on Jun 28 (Wayback)Notion 82 on Jul 6 (Wayback)Notion 83 on Sep 20 (Live)Capacities 74 on Jun 16 (Wayback)Capacities 72 on Jul 2 (Wayback)Capacities 78 on Jul 9 (Wayback)Capacities 77 on Aug 13 (Wayback)Capacities 79 on Aug 24 (Wayback)Capacities 77 on Sep 13 (Wayback)Capacities 76 on Sep 22 (Live)Napkin (Voicenotes/AI notes alternative) — Tana 68 on May 10 (Wayback)Napkin (Voicenotes/AI notes alternative) — Tana 76 on May 21 (Wayback)Napkin (Voicenotes/AI notes alternative) — Tana 74 on Jun 24 (Wayback)Napkin (Voicenotes/AI notes alternative) — Tana 70 on Jul 9 (Wayback)Napkin (Voicenotes/AI notes alternative) — Tana 71 on Aug 11 (Wayback)Napkin (Voicenotes/AI notes alternative) — Tana 75 on Aug 28 (Wayback)Napkin (Voicenotes/AI notes alternative) — Tana 75 on Sep 22 (Live)Char 73 on Apr 10 (Wayback)Char 68 on Apr 21 (Wayback)Char 71 on May 6 (Wayback)Char 72 on May 19 (Wayback)Char 75 on Jul 26 (Wayback)Char 74 on Aug 7 (Wayback)Char 74 on Sep 22 (Live)Apr 10Apr 21May 6May 19Jul 26Aug 7Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202674LiveNo score movementViewing
  2. Aug 7, 202674Overall −1 · Information hierarchy −4 · CTA −4View →
  3. Jul 26, 202675Overall +3 · Information hierarchy +14 · Mobile web +10View →
  4. May 19, 202672Overall +1 · Information hierarchy +6 · Trust +4View →
  5. May 6, 202671Overall +3 · Trust +6 · CTA +4View →
  6. Apr 21, 202668Overall −5 · Information hierarchy −8 · Mobile web −6View →
  7. Apr 10, 202673First tracked report — strongest Mobile web 82, weakest Trust 56View →

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Char
Notion
Capacities
Trust read
Char"Backed by Y Combinator" badge above the headline
MemMobile product screenshot showing "Sep 28 JFK-SFO Roundtrip Fli…" flight details in the Mem app UI
ReflectReal product UI showing daily notes editor ("Sun, April 2nd, 2023") with backlinking, search, and calendar
Notion"Trusted by 98% of the Forbes Cloud 100" with Riot Games, affirm, and 1Password logos (mobile)
CapacitiesTrusted by 50,000+ knowledge workers · Featured in Fast Company
Napkin (Voicenotes/AI notes alternative) — TanaProduct demo panel showing a Linear issue marked Sent ("Capture drops on calls longer than an hour") and a Gmail draft d

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Char
Notion
Capacities
Napkin (Voicenotes/AI notes alternative) — Tana

Problems

  • 'private beta' feels gated, costly
  • no payoff or product value in copy
  • no header echo of 'gets things done'

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Char’s headline sellsAI notepad that gets things done.

Working

  • Outcome-led headline in seven words
  • Hero demo shows tasks being executed
  • "apple notes on steroids!" anchors familiar mental model

Could improve

  • No subhead explaining how it gets things done
  • Zero numbers or proof points beyond YC badge
  • Agent action ("researching…") half-hidden below fold on desktop

Mobile web

82Strong

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Researching tooltip overlap — The 'researching...' bubble clips the 'Ask Elena' task text mid-word, making the demo look broken.
  2. Join private beta button — Desktop-proportioned pill at roughly half the column width instead of a full-bleed, thumb-friendly bar.
  3. Faded intro note — The 'Candidate packet is ready' line renders at near-invisible contrast and reads as a rendering glitch.

Information hierarchy

84Strong

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture12
  1. Product screenshot cut off — The notepad demo enters the fold mid-crop with its top line faded to near-invisible, so the product proof reads as fragments instead of a legible scene.
  2. Faded note text — The opening line 'Candidate packet is ready…' is rendered so light it is illegible, wasting the first thing the eye hits inside the product window.

Competitors

inferred from product, audience, and value prop
#1Notionnotion.com83 #2Capacitiescapacities.io76 #3Napkin (Voicenotes/AI notes alternative) — Tanatana.inc75
#4Char74
#5Memmem.ai64 #6Reflectreflect.app64