Score over time
Information hierarchy
—Does the design help or inhibit what the page is trying to say?
CTA
—Copy, size, verb, cost-feel — does the primary CTA earn the click?
Value props
—Title, subtitle, hero — do they sell the product's true value?
Trust
—Proof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Kinro | No visible trust signal identified. |
Mobile web
—The phone experience as a first-class citizen.
