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- Sep 20, 202651LiveOverall −6 · CTA −14 · Mobile web −14Viewing
- Apr 15, 202657First tracked report — strongest CTA 72, weakest Value props 42View →
Your landing page’s weakest score is Value props.
How Cohesion ranks
51Growth scoreupdated
category scores
category scoresShowHide
Score over time
Value props
32PoorTitle, subtitle, hero — do they sell the product's true value?
Cohesion’s headline vague
MODERN INTELLIGENCE FOR FINANCE
Working
- YC badge lends credibility
- Names the finance vertical
- Short and confident tone
Could improve
- No subhead explaining the product
- Zero specifics or numbers
- Skyline image shows nothing
Trust
42PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Cohesion | "Backed by Y Combinator" badge |
| Customer logo row: Morgan Stanley, MetLife, Centerview, OHA (mobile capture) | |
| AlphaSense is named the only Leader in The Forrester Wave™: Market and Competitive Intelligence Platforms, Q3 2026 | |
| Customer/partner logo strip: Tiger Global, Moelis, Nomura, Société Générale, Rothschild & Co, BNP Paribas, Raymond James | |
| No visible trust signal identified. | |
| "Finster AI secures strategic investment from UBS to advance AI innovation in investment banking" announcement bar |
CTA
58FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- gated 'request' feels costly
- no CTA in the hero itself
- ghost outline, low visual weight
- small vs. massive headline
Mobile web
58FairThe phone experience as a first-class citizen.
123- Uncollapsed header nav — Full desktop link row (CONTACT, LOG IN, REQUEST ACCESS) crammed into the phone header instead of a hamburger.
- Small REQUEST ACCESS button — Primary CTA is a desktop-proportioned outline button squeezed top-right, not a full-width thumb target in the content.
- Headline placed low — "MODERN INTELLIGENCE FOR FINANCE" starts near mid-screen, delaying the value statement on first glance.
Information hierarchy
64FairDoes the design help or inhibit what the page is trying to say?
1234- Headline without subtitle — "Modern Intelligence for Finance" has no supporting line explaining what Cohesion actually does, so the fold communicates category but not product.
- Log In nav link — Styled at similar weight and sits directly beside "Request Access", giving returning-user traffic equal billing with the conversion action.
- Footer social icons — LinkedIn, email, and YC icons creep into the fold's bottom-right corner, adding three outbound exits that compete with the CTA.
- Request Access button — Ghost-outline treatment over a dark photo makes the only conversion button low-contrast and easy to scan past.