UnitsYC P25 landing page report.
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Unitshttps://units.school/

Your landing page’s weakest score is Trust.

How Units ranks

  1. 1.Units67
Fix Trust
67Growth scoreupdated

category scores

Trust42Value props62CTA72Mobile web78Information hierarchy82
category scoresShowHide
Trust42Value props62CTA72Mobile web78Information hierarchy82

Score over time

706560Units 66 on May 28 (Wayback)Units 67 on Sep 21 (Live)May 28Sep 21
Past reportsShow past reportsHide past reports
  1. Sep 21, 202667LiveOverall +1 · Value props −16 · Information hierarchy +14Viewing
  2. May 28, 202666First tracked report — strongest Value props 78, weakest Trust 44View →

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Trust read
UnitsNo visible trust signal identified.

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Units’s headline vagueSchool for the AmbitiousUnits prepares high school students to be irreplaceable by AI.

Working

  • Names the audience: high school students
  • Taps real AI-displacement anxiety
  • "Irreplaceable by AI" is a bold outcome

Could improve

  • Headline could caption any school
  • No format, courses, or numbers shown
  • Hero image is a logo, not the product

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Units

Problems

  • 'application' feels costly/gated
  • hero email input has no submit
  • hero and nav CTAs diverge
  • no payoff stated near CTA

Mobile web

78Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Oversized hero video — The CRT-TV visual consumes half the viewport, shoving the headline and form to the bottom edge.
  2. Continue with Google — The secondary conversion button sits clipped at the viewport's bottom edge, easy to miss without scrolling.
  3. Start application pill — Header CTA competes with the email capture below and leaves no menu access to nav links on mobile.

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Email input field — No submit button or label — visitor can't tell what entering an email triggers, and it competes with the header's 'Start application'.
  2. Continue with Google — Same visual weight as the email field, splitting the fold's action into two equal, differently-worded paths.
  3. Nav links row — Five links plus Log in offer six exits before the visitor reaches the conversion action.

Competitors

Couldn’t identify competitors

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