OrchidYC P25 landing page report.
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Your landing page’s weakest score is Trust.

Fix Trust

Score over time

90807060504030Martin 70 on Mar 12 (Wayback)Martin 69 on Mar 25 (Wayback)Martin 68 on Apr 4 (Wayback)Martin 69 on Apr 23 (Wayback)Martin 70 on Aug 11 (Wayback)Martin 68 on Sep 4 (Live)Ohai 38 on Apr 20 (Wayback)Ohai 73 on May 18 (Wayback)Ohai 38 on Jun 15 (Wayback)Ohai 74 on Jul 27 (Live)Ohai 73 on Aug 12 (Wayback)Ohai 73 on Sep 17 (Wayback)Duckbill 78 on Apr 15 (Wayback)Duckbill 53 on May 19 (Wayback)Duckbill 76 on Jun 10 (Wayback)Duckbill 77 on Jul 21 (Wayback)Duckbill 75 on Aug 30 (Wayback)Duckbill 74 on Sep 22 (Live)Fyxer AI 74 on Apr 4 (Wayback)Fyxer AI 70 on Apr 18 (Wayback)Fyxer AI 68 on Jun 2 (Wayback)Fyxer AI 68 on Jul 24 (Wayback)Fyxer AI 68 on Sep 19 (Wayback)Fyxer AI 71 on Sep 20 (Live)Lindy 79 on Jul 17 (Live)Lindy 82 on Aug 20 (Wayback)Lindy 78 on Aug 28 (Wayback)Lindy 81 on Sep 17 (Wayback)Orchid 73 on Jun 12 (Wayback)Orchid 69 on Jul 3 (Wayback)Orchid 72 on Jul 31 (Wayback)Orchid 72 on Aug 27 (Wayback)Orchid 66 on Sep 3 (Wayback)Orchid 70 on Sep 22 (Live)Jun 12Jul 3Jul 31Aug 27Sep 3Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202670LiveOverall +4 · Mobile web +12 · CTA +6Viewing
  2. Sep 3, 202666Overall −6 · Mobile web −14 · CTA −6View →
  3. Aug 27, 202672Value props −6 · Trust +6View →
  4. Jul 31, 202672Overall +3 · Information hierarchy +6 · Mobile web +6View →
  5. Jul 3, 202669Overall −4 · Information hierarchy −6 · Mobile web −6View →
  6. Jun 12, 202673First tracked report — strongest Information hierarchy 82, weakest Trust 52View →

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Orchid
Duckbill
Martin
Ohai
Lindy
Trust read
OrchidiMessage demo showing Orchid replying "say less. found a villa in palm beach. private pool, 3 min from the sand" with li
MartinProduct Hunt "#1 Product of the Day" badge above the headline
OhaiFive-star testimonial card: "The best app on my phone!" — Olivia Munn, Actress
Duckbill"30M+ real-world actions completed" usage stat above the headline
Fyxer AIProduct UI demo with INBOX/MEETINGS/PRIORITIES/ACTIONS tabs showing a real email tagged "To Respond" from Elena Marsh
LindyG2 badge with 4.9 star rating below the "Try for free" CTA

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Orchid’s headline vagueMeet Orchid, your calendar coordinator.Orchid is a personal assistant that helps you stay organized, find information, and get things done. All through messages.

Working

  • Phone demo shows real task with real prices
  • 'All through messages' nails the channel
  • Named role beats abstract AI buzzwords

Could improve

  • Headline says calendar, demo shows travel
  • Subhead is a generic three-verb list
  • No numbers or outcomes in the copy

CTA

74Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Orchid
Lindy
Ohai
Fyxer AI

Problems

  • generic label, no product promise
  • small footprint vs huge headline
  • Keiki pill competes for the click

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Hero Get Started pill — White pill on white background is the weakest-contrast element in the fold; the primary action should be the boldest.
  2. Nav Get Started button — Dark filled duplicate outweighs the hero CTA, pulling the eye to the corner instead of the main scan path.
  3. Keiki announcement banner — Clickable banner sits directly above the headline and offers an exit before the value prop is read.
  4. Five-link nav row — Enterprise, Keiki, Blog, Case Studies, Contact Us plus Login give seven exits before the primary action.

Mobile web

80Strong

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Blue chat bubble — The bubble 'ok i need aruba. like soon' is clipped by the Orchid contact header, overlapping text and breaking the demo mockup.
  2. Get Started button — Primary CTA keeps desktop proportions, floating small in the column instead of a full-width thumb target.

Competitors

inferred from product, audience, and value prop