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- Sep 20, 202670LiveOverall +16 · Trust +24 · Mobile web +20Viewing
- Apr 21, 202654First tracked report — strongest Value props 72, weakest Trust 28View →
Your landing page’s weakest score is Trust.
How Asakana ranks
- 1.
Cut+Dry72
- 2.
Asakana70
- 3.
Pepper67
- 4.
OrderEZ60
70Growth scoreupdated
category scores
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Score over time
Trust
52FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Asakana | "Backed by Y Combinator" badge |
| Product demo parsing "Hey I need 20 pounds tomato…" into order line items (Tomatoes | 20lb, Iceberg Lettuce) | |
| Case card: "75% customer adoption in less than a year — Harbor Foods, multi-location broadline distributor" over a real | |
| Detailed product UI screenshot showing inventory table with order callout "Ninkasi $2,276.63 COMPLETED" |
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- click feels like a sales-call commit
- no value payoff in the label
- no low-friction alternative CTA
Mobile web
72FairThe phone experience as a first-class citizen.
123- Overlapping demo card — The WeChat message card renders on top of a ghosted 'ERP ORDER DRAFT' table, producing an unreadable jumble of superimposed text.
- Broken tofu characters — The message ends in placeholder boxes (missing-glyph characters), which reads as a rendering bug on mobile.
- Book a Demo button — The primary CTA is desktop-proportioned, spanning roughly half the column instead of a thumb-friendly full-width tap target.
Information hierarchy
74FairDoes the design help or inhibit what the page is trying to say?
123- WeChat message card — The raw message text wall with heavy highlighting demands close reading and shows the problem, not the ERP-draft outcome Asakana promises.
- Broken emoji glyphs — Tofu boxes (口口口) at the end of the message card read as a rendering bug and undercut polish at the key demo moment.
- Seven-link nav row — Six nav items plus Login sit at equal weight beside 'Book a Demo', giving seven exits before the primary action.
Value props
82StrongTitle, subtitle, hero — do they sell the product's true value?
Asakana’s headline sells
Automate order entry for food distributors
Orders from text, calls, voicemail, email and WhatsApp become drafts in your system.
Working
- Names exact buyer: food distributors
- Lists all five messy input channels
- Hero shows real WeChat order being parsed
Could improve
- No numbers: time saved, error rate, order volume
- Pain of manual keying never named
- Mobile hero demo renders as jumbled overlap