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- Sep 20, 202662LiveInformation hierarchy −4 · CTA +4Viewing
- Aug 31, 202662First tracked report — strongest Information hierarchy 68, weakest Trust 52View →
Your landing page’s weakest score is Trust.
How Antropi Robotics ranks
- 1.
RoboJob68
- 2.
Formic63
- 3.
Antropi Robotics62
- 4.
Halter CNC Robotics56
- 5.
Flexxbotics55
62Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
52FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Antropi Robotics | "Backed by Y Combinator" badge |
| "See our robots running live at both Chicago shows this fall: IMTS Sept 14–19 & PACK EXPO Oct 18–21" banner plus real ro | |
| "HALTER automation is used every day in more than 30 countries" | |
| Background video of a real factory production floor | |
| "+2000 installations" nav link |
CTA
62FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- 'Discover' promises scroll, not value
- small, low-contrast on desktop hero
- competes with header 'Request a Demo'
- no concrete payoff named
Value props
62FairTitle, subtitle, hero — do they sell the product's true value?
Antropi Robotics’s headline undersells
Welcome to the CNC Factory of the Future.
Working
- Stat trio is specific: 95%, 24/7, 90%
- Hero image shows the automated floor
- YC badge adds instant credibility
Could improve
- Headline is a greeting, not a claim
- No subhead explaining the product
- Value hidden in stat strip, not H1
Information hierarchy
64FairDoes the design help or inhibit what the page is trying to say?
1234- Discover More button — Ghost-outline styling and bottom-left placement make the fold's only in-body CTA nearly invisible against the busy factory render.
- Request a Demo button — The true conversion action is a small black pill isolated in the top-right corner, outside the hero scan path and visually outranked by the purple Home tab.
- Stat trio over render — 95% / 24/7 / 90% stats sit directly on the noisy factory image with no scrim, thinning legibility and competing with the headline at equal weight.
- Purple Home nav tab — The highest-contrast accent color on the page is spent on the nav's current-page indicator instead of the demo CTA.
Mobile web
68FairThe phone experience as a first-class citizen.
12- Oversized hero video — The factory video runs nearly two screens tall, pushing every CTA far below the first viewport.
- Discover More button — The only visible CTA is a scroll anchor, not the demo request, and it sits roughly two viewports down.