Your landing page’s weakest score is Trust.
How Patent Watch ranks
64Growth scoreupdated
category scores
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Score over time
Trust
52FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Patent Watch | SEP Mapping claim-chart product UI with "Claim Element", "Standards Evidence", "AI Analysis" columns and "Meets" status |
| No visible trust signal identified. | |
| "TRUSTED BY" logo strip with Panasonic, JASCO, Aspen Aerogels, AUO, Stradling | |
| "RATED 5 STARS ON G2" badge with five stars above the headline | |
| Announcement bar: "Bringing LexisNexis® Global Patent Litigation Data into Solve Intelligence Workflows" | |
| "Trusted by 500+ law firms and in-house patent teams worldwide" with a customer logo strip (Dexcom, Constellium, Dickins |
CTA
62FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- demo booking feels costly
- no CTA in the hero itself
- casing drift: Demo vs demo
- small nav-sized button on desktop
Mobile web
64FairThe phone experience as a first-class citizen.
123- Sticky pill CTA — "Book a demo" shares the pill with a slogan, halving the tap target and covering the feature copy beneath.
- Fundraise announcement banner — "PatentWatch has raised $3.2M" spends prime fold space on investor news with no visitor benefit or link.
- Truncated feature tabs — "Prior Art & Vali..." and "Portfolio Analy..." clip mid-word, making the tab labels unreadable on the phone column.
Value props
68FairTitle, subtitle, hero — do they sell the product's true value?
Patent Watch’s headline undersells
AI for Patent Intelligence.
Build defensible claim charts, assess essentiality and validity, and find the patents that matter.
Working
- Subhead names real practitioner jobs
- Product demo shows a live claim chart
- "Defensible" signals rigor to IP buyers
Could improve
- H1 is a category label, not a claim
- Zero numbers or proof points in fold
- No emotional payoff (time saved, risk)
Information hierarchy
72FairDoes the design help or inhibit what the page is trying to say?
1234- Funding announcement banner — Full-width green banner outranks the headline in the scan path and communicates nothing about what the product does for the visitor.
- Floating pill CTA — "Book a demo" pill duplicates the header CTA and sits on top of the claim-chart demo table, obscuring the very evidence meant to persuade.
- Header nav links — Six links (Home, Features, Statistics, News, Login) all lead away from the demo booking and outnumber the single conversion path.
- Subheadline placement — Value-prop sentence sits far right and detached from the headline, breaking the left-anchored reading flow of the fold.