Your landing page’s weakest score is Information hierarchy.
How Miniswap ranks
category scores
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Information hierarchy
62FairDoes the design help or inhibit what the page is trying to say?
1234- Oversized hero wordmark — Duplicates the header logo and pushes product listings and prices below the fold.
- Sign Up text link — The only account CTA is a tiny corner link with no button weight — invisible in a one-second scan.
- Cropped product cards — Card titles and prices are cut off at the fold, hiding the marketplace's core proof.
- Faction chip row — Nine same-weight chips plus nav links create a dozen equal exits with no primary path.
Value props
62FairTitle, subtitle, hero — do they sell the product's true value?
MINISWAP
The Marketplace for Miniatures
Working
- Instantly clear category for hobbyists
- Faction counts prove real inventory
- Listings show prices, shipping, seller trust
Could improve
- Tagline names category, not benefit
- No emotional hook for buyers or sellers
- No differentiation vs eBay/Facebook
Trust
62FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Miniswap | Faction listing counts ("Space Marines 1732", "Chaos Space Marines 528") with real photographed inventory |
| Real user listings with favorite counts ("17", "15") on items like Nike Air Max and Aéropostale top |
Mobile web
64FairThe phone experience as a first-class citizen.
123- Double-decker nav row — Full desktop link row stacked under the logo eats the top of the viewport instead of collapsing into a menu.
- Oversized hero banner — Tall decorative masthead repeats the logo already in the header and pushes every listing and CTA below the fold.
- Clipped product card — Second card truncates title, price and seller mid-word ("$22.00 +$8.74 Ship...") with no visible swipe affordance.
CTA
73FairCopy, size, verb, cost-feel — does the primary CTA earn the click?


Problems
- icon-only submit, no label
- search collapses to icon on mobile
- placeholder is 6 words
- no payoff hint (inventory size)
