MiniswapYC F25 landing page report.
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Your landing page’s weakest score is Information hierarchy.

Fix Information hierarchy

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Oversized hero wordmark — Duplicates the header logo and pushes product listings and prices below the fold.
  2. Sign Up text link — The only account CTA is a tiny corner link with no button weight — invisible in a one-second scan.
  3. Cropped product cards — Card titles and prices are cut off at the fold, hiding the marketplace's core proof.
  4. Faction chip row — Nine same-weight chips plus nav links create a dozen equal exits with no primary path.

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Miniswap’s headline undersellsMINISWAPThe Marketplace for Miniatures

Working

  • Instantly clear category for hobbyists
  • Faction counts prove real inventory
  • Listings show prices, shipping, seller trust

Could improve

  • Tagline names category, not benefit
  • No emotional hook for buyers or sellers
  • No differentiation vs eBay/Facebook

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Trust read
MiniswapFaction listing counts ("Space Marines 1732", "Chaos Space Marines 528") with real photographed inventory
Vinted (Hobbies category) — excluded? No, use niche competitors insteadReal user listings with favorite counts ("17", "15") on items like Nike Air Max and Aéropostale top

Mobile web

64Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Double-decker nav row — Full desktop link row stacked under the logo eats the top of the viewport instead of collapsing into a menu.
  2. Oversized hero banner — Tall decorative masthead repeats the logo already in the header and pushes every listing and CTA below the fold.
  3. Clipped product card — Second card truncates title, price and seller mid-word ("$22.00 +$8.74 Ship...") with no visible swipe affordance.

CTA

73Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Miniswapin-product action
Vinted (Hobbies category) — excluded? No, use niche competitors instead

Problems

  • icon-only submit, no label
  • search collapses to icon on mobile
  • placeholder is 6 words
  • no payoff hint (inventory size)

Competitors

inferred from product, audience, and value prop