Past reportsShow past reportsHide past reports
- Sep 22, 202657LiveOverall +5 · Trust +12 · Value props +10Viewing
- Jun 10, 202652Overall −2 · Trust −8View →
- Apr 19, 202654First tracked report — strongest Information hierarchy 58, weakest CTA 42View →
Your landing page’s weakest score is CTA.
How hillclimb ranks
57Growth scoreupdated
category scores
category scoresShowHide
Score over time
CTA
42PoorCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- no button or input anywhere
- mailto link buried in body text
- cold email is a costly ask
- no action verb, no visual weight
Trust
56FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| hillclimb | "We're backed by Tier 1 VCs, Jeff Dean, Paul Graham, Amjad Masad, and angels from OpenAI, Anthropic, DeepMind, xAI, and |
| implicit context Mercor may benefit from pre-existing familiarity among its target audience. | |
| "New Frontier data and RL environments, off the shelf" announcement banner | |
| implicit context Scale AI may benefit from pre-existing familiarity among its target audience. | |
| Customer logo grid with CASE STUDY links: ramp, NVIDIA, Zapier, character.ai, Goodfire, Arcee, Browserbase | |
| Console screenshot showing signed receipt detail with DID, result hash, and "verified offline" fields |
Information hierarchy
58FairDoes the design help or inhibit what the page is trying to say?
123- Email link CTA — The primary action is a plain underlined mailto buried mid-paragraph — no button weight, invisible to a one-second scan.
- Hiring links block — Two underlined job links sit directly below the enterprise CTA at heavier visual weight, pulling recruits-focused attention away from the revenue action.
- Body text wall — Four same-weight paragraphs stack with no subheads or emphasis, forcing linear reading to find what hillclimb sells.
Mobile web
62FairThe phone experience as a first-class citizen.
123- Inline email link — The only conversion action is a text link buried mid-paragraph — no tappable button anywhere on the page.
- Mission paragraph block — Four consecutive prose paragraphs fill the fold with desktop-density text and no action to break them up.
- Job listing links — Underlined text links are small tap targets stacked close together, easy to mis-tap with a thumb.
Value props
68FairTitle, subtitle, hero — do they sell the product's true value?
hillclimb’s headline undersells
hillclimb
Training data for recursive self-improvement
Working
- Names the real product: training data
- Elite backer proof for lab buyers
- Two concrete focus problems listed
Could improve
- Zero numbers or scale anywhere
- RSI jargon over buyer outcome
- Buyer promise buried in paragraph 4