CoastsYC F25 landing page report.
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Coastshttps://coasts.dev/

Your landing page’s weakest score is Trust.

How Coasts ranks

  1. 1.OrbStack73
  2. 2.Colima69
  3. 3.Podman Desktop69
  4. 4.Coasts66
  5. 5.Multipass64
  6. 6.Lima57
Fix Trust
66Growth scoreupdated

category scores

Trust52Value props62Information hierarchy72CTA72Mobile web72
category scoresShowHide
Trust52Value props62Information hierarchy72CTA72Mobile web72

Score over time

9080706050Colima 69 on Jul 26 (Live)Lima 55 on Jun 11 (Wayback)Lima 54 on Jul 1 (Wayback)Lima 55 on Jul 10 (Wayback)Lima 54 on Aug 5 (Wayback)Lima 56 on Aug 17 (Wayback)Lima 55 on Sep 15 (Wayback)Lima 57 on Sep 22 (Live)OrbStack 78 on May 19 (Wayback)OrbStack 76 on May 27 (Wayback)OrbStack 76 on Jul 11 (Wayback)OrbStack 75 on Jul 29 (Wayback)OrbStack 76 on Aug 9 (Wayback)OrbStack 74 on Aug 28 (Wayback)OrbStack 73 on Sep 22 (Live)Multipass 64 on Sep 22 (Live)Podman Desktop 71 on May 30 (Wayback)Podman Desktop 70 on Jun 26 (Wayback)Podman Desktop 66 on Jul 14 (Wayback)Podman Desktop 70 on Jul 30 (Wayback)Podman Desktop 68 on Aug 14 (Wayback)Podman Desktop 71 on Aug 30 (Wayback)Podman Desktop 69 on Sep 22 (Live)Coasts 69 on Mar 30 (Wayback)Coasts 68 on Apr 8 (Wayback)Coasts 68 on May 16 (Wayback)Coasts 70 on Jun 8 (Wayback)Coasts 66 on Sep 22 (Live)Mar 30Apr 8May 16Jun 8Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202666LiveOverall −4 · Information hierarchy −10 · CTA +4Viewing
  2. Jun 8, 202670Overall +2 · Mobile web +8 · Information hierarchy +6View →
  3. May 16, 202668Information hierarchy −6 · Value props +4View →
  4. Apr 8, 202668Overall −1 · Trust −6 · CTA +4View →
  5. Mar 30, 202669First tracked report — strongest Information hierarchy 82, weakest Trust 58View →

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Coasts
Podman Desktop
Lima
Multipass
Trust read
CoastsBacked By Y Combinator (F25)
ColimaCode editor screenshot with tabs "game.ts", "characters.module.css", "bonus-level.ts"
LimaTerminal demo of "$ limactl start" with real log output (nerdctl download, QEMU boot)
OrbStackDetailed product screenshot of OrbStack's container management UI with running containers, sidebar (Volumes, Images, Net
Multipass"The state of software supply chains" research report card co-branded with IDC and Google Cloud
Podman Desktop"5,000,000 DOWNLOADS" banner

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Coasts’s headline vagueHorizontal scaling for localhost.Free, OSS, works with any harness, no AI upsells.

Working

  • Witty, memorable dev-native headline
  • Free/OSS/no-upsell trust signals
  • Install command shows it's real

Could improve

  • Never says what Coasts actually does
  • No numbers or concrete outcomes
  • Anchor logo decorates, demos nothing

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Copy-command CTA row — The install command reads as a code snippet, not an action — no verb or button styling signals it as the primary step.
  2. Three equal-weight buttons — Documentation, MIT Licensed, and Discord share identical pill styling, giving three exits the same visual rank directly under the conversion element.
  3. Contact us button — The only solid white high-contrast button on the page is a secondary exit, outranking the install command in the scan path.
  4. MIT Licensed pill — A license badge styled as a clickable button invites a click that leads nowhere useful for conversion.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Coastsin-product action
Podman Desktop
OrbStack

Problems

  • icon-only copy affordance, no label
  • command truncates on mobile
  • no verb tells visitor what to do
  • 'Contact us' is a costly secondary

Mobile web

72Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Truncated install command — The curl command clips to "https://…" on mobile, so the one primary action can't be read or copied with confidence.
  2. Install command as CTA — A monospace terminal one-liner is the sole conversion action in the fold — there is no tappable button-style CTA for mobile visitors.
  3. Docs/License/Discord row — Three equal-weight pill buttons compete below the install bar with no visual hierarchy toward Documentation.

Competitors

inferred from product, audience, and value prop
#1OrbStackorbstack.dev73 #2Colimagithub.com69 #3Podman Desktoppodman-desktop.io69
#4Coasts66
#5Multipasscanonical.com64 #6Limalima-vm.io57