# Which App Categories Ask for ATT and Location Permission Most?

Source: Lazyweb Research
Published: 2026-07-07
Sample size: n=45
Tags: mobile, monetization, onboarding, saas, notifications
HTML: https://www.lazyweb.com/research/which-verticals-ask-for-att-and-location-most
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**Answer.** Among the ATT and location apps in Lazyweb Research's corpus, shopping leads ATT asks (8 apps) while food & drink leads location asks (6 apps) [1]. All counts are small — absolute company counts, not rates. Commerce apps drive ATT (ad personalization), and delivery/local-discovery apps drive location.

> Shopping leads ATT asks (8 apps) and food & drink leads location asks (6 apps) — Lazyweb Research, July 2026.

## The finding

By category, absolute company counts only [1]:

| ATT companies | Count | | Location companies | Count |
|---|---|---|---|---|
| Shopping | 8 | | Food & Drink | 6 |
| Food & Drink | 7 | | Navigation | 5 |
| Education | 6 | | Shopping | 4 |
| Health & Fitness | 4 | | Travel | 3 |
| Entertainment | 4 | | | |

Shopping and food & drink appear at the top of both lists — commerce and delivery are the permission-heavy verticals [1].

## Why these categories

ATT concentrates in commerce (shopping 8, food & drink 7) because those apps monetize via ad personalization and can honestly frame tracking as 'better deals.' Location concentrates in food & drink (6) and navigation (5) because the core value — delivery, directions, nearby results — literally requires the user's location. Fintech and Social are too small for ATT or location cuts; notification is their only defensible slice [1].

## How to apply it

Commerce apps should expect to run both an ATT ask (with a deals or personalization frame) and often a location ask. Delivery, navigation, and local-discovery apps should treat location as core-value-linked and frame it as nearby/near-you (the dominant location pattern). Match the ask to what your category's peers already do.

## Caveats

All cuts are below the percentage threshold — absolute company counts only, no per-vertical rates [1]. Fintech and Social lack the volume for ATT/location analysis entirely. Category totals are floors given incidental capture.

## The numbers

| Stat | Computed from |
| --- | --- |
| ATT: shopping 8, food & drink 7, education 6, health & fitness 4, entertainment 4. Location: food & drink 6, navigation 5, shopping 4, travel 3 | att_and_location_by_vertical: COUNT(DISTINCT company) GROUP BY category, ATT and location label sets |

## Methodology

Universe: 45 ATT apps and 30 location apps (of 807), grouped by companies.category, July 2026. All vertical Ns are small, so counts only; capture is incidental, making totals floors.

## Sources & citations

- [1] Lazyweb Research analysis of 45 ATT apps and 30 location apps (807-app corpus), July 2026. Absolute company counts per category; all below the percentage threshold, so counts only. Fintech/Social too small for ATT/location.

## Related questions

- [Which App Categories Ask for Notification Permission Most?](https://www.lazyweb.com/research/which-verticals-ask-for-notifications-most)
- [How Do Apps Word ATT Tracking Prompts?](https://www.lazyweb.com/research/how-apps-word-att-tracking-prompts)
- [When Do Apps Ask for Location — Before or After Showing Value?](https://www.lazyweb.com/research/when-apps-ask-for-location-before-or-after-value)