# Which product categories have enough landing pages to benchmark against?

Source: Lazyweb Research
Published: 2026-07-07
Sample size: n=347
Tags: landing-page, saas, web, experiments, ux-patterns
HTML: https://www.lazyweb.com/research/which-categories-have-enough-landing-pages-to-benchmark
Markdown: https://www.lazyweb.com/research/which-categories-have-enough-landing-pages-to-benchmark.md

**Answer.** Only two categories clear a reliable bar: Productivity (25 companies, 107 landing pages) and SaaS (24 companies, 94 landing pages).[1] Every other axis — AI/ML, Fintech, dev tools, B2B SaaS — falls below 8 companies in the landing corpus and can only be shown as named examples, never percentages.[2] Honest category benchmarking here is limited to those two.

> Only Productivity (25 companies) and SaaS (24 companies) clear N>=8 for landing-page category cuts — July 2026.

## Finding: two categories qualify

Landing-page company counts by category, filtered to N>=8 companies:[1]

| Category | Companies | Landing pages |
|---|---|---|
| Productivity | 25 | 107 |
| SaaS | 24 | 94 |

These are the only two category cuts the 347-company corpus can support with a percentage. The 'landing page' category value (13 companies) is a company-import artifact and is excluded.

## Breakdown: why other axes can't carry a percentage

The requested expansion axes — AI/ML, Fintech, dev tools, B2B SaaS — each have fewer than 8 companies with labeled landing pages, so any percentage would be noise.[2] For those, the honest presentation is absolute counts or named company examples, never a share. This is a sample-size limit of the corpus, not a gap in the market.

## How to apply

If you benchmark by category, restrict claims to Productivity and SaaS. For AI/ML, Fintech, or dev-tool comparisons, use the named-company experiment examples (GitHub, n8n, Factory, Framer) illustratively rather than as statistical category benchmarks. Resist the temptation to quote a percentage for a sub-8-company slice.

## The numbers

| Stat | Computed from |
| --- | --- |
| Productivity 25 companies / 107 pages; SaaS 24 companies / 94 pages | landing_by_category_clean |
| AI/ML, Fintech, dev tools, B2B SaaS each below 8 companies in landing corpus; 347 companies total | smallSampleWarnings[category cuts] / landing_companies_total |

## Methodology

Universe: 347 companies with labeled landing pages, July 2026. Method: company-level category counts filtered to N>=8. Caveat: only Productivity and SaaS qualify for percentages; other axes are named examples only, and the 'landing page' category is an import artifact excluded.

## Sources & citations

- [1] Lazyweb Research analysis of 347 companies (web landing census), July 2026. Category cut by companies.category filtered to N>=8 companies; only Productivity and SaaS qualify.
- [2] Lazyweb Research analysis of 347 companies (web landing census), July 2026. AI/ML, Fintech, dev tools, and B2B SaaS each fall below 8 companies; shown as counts/examples only.

## Related questions

- [How big is the landing-page benchmark I'm reading these stats against?](https://www.lazyweb.com/research/how-many-landing-pages-and-companies-in-benchmark)
- [What % of landing pages use a product screenshot vs video vs abstract art in the hero?](https://www.lazyweb.com/research/can-i-measure-hero-media-mix-from-this-data)
- [What are companies A/B testing on their landing-page heroes right now?](https://www.lazyweb.com/research/what-are-companies-ab-testing-on-landing-hero)