# What percent of mobile apps show an in-app rating-request screen?

Source: Lazyweb Research
Published: 2026-07-07
Sample size: n=809
Tags: retention, notifications, ux-patterns, mobile, experiments
HTML: https://www.lazyweb.com/research/what-percent-of-apps-show-a-rating-request-screen
Markdown: https://www.lazyweb.com/research/what-percent-of-apps-show-a-rating-request-screen.md

**Answer.** 12.7% of tracked apps (103 of 809) show an in-app rating-request screen [1]. A stricter canonical count puts dedicated app-rating screens at just 22 apps [2], so somewhere between ~3% and ~13% of tracked apps have a captured rating prompt. Either way it's a minority pattern, and it's notably absent in Shopping (0 of 44) and Medical (0 of 20) [3].

> 103 of ~800 tracked apps (12.7%) show a rating-request screen; the strict canonical count is 22 apps — Lazyweb Research, July 2026.

## The finding

The broad tag match finds rating prompts in 103 apps (12.7%), while the stricter 'app rating' canonical category appears in just 22 apps [1][2]. By vertical, numerators are small and some are zero [3]:

| Vertical | Apps w/ rating | Denom |
|---|---|---|
| Health & Fitness | 10 | 56 |
| Travel | 6 | 41 |
| Productivity | 6 | 64 |
| Finance | 5 | 47 |
| News | 5 | 46 |
| Shopping | 0 | 44 |
| Medical | 0 | 20 |

## How to apply it

Rating prompts are a minority surface, and where they appear they cluster in utilities, wellness, travel, and news (named examples: AccuWeather, Calm, Expedia, CBS News) [1]. The zeroes in Shopping and Medical are informative: commerce and health apps often skip the prompt, likely to avoid interrupting a purchase or a sensitive moment. Time the prompt after a clear success (a completed workout, a delivered order) rather than on launch, and gate the OS review sheet behind a soft in-app ask.

## Caveats

Two figures bracket the truth: 12.7% (broad tags, 103 apps) and 22 apps (strict canonical) [1][2]. Per-vertical numerators are tiny (0-10), so publish absolute counts and avoid headline percentages below 8 apps [3]. Rating prompts are transient and easily missed in capture — a lower bound.

## The numbers

| Stat | Computed from |
| --- | --- |
| 12.7% (103 of 809) | prevalence_rating_request: 103/809 |
| 22 apps with app-rating canonical screen | canonical_category_census.app_rating_screens (22) |
| Health & Fitness 10/56, Shopping 0/44, Medical 0/20 | rating_request_by_category |

## Methodology

Universe: 809 apps with >=1 captured screen. Method: COUNT(DISTINCT company_name) matching rating tags (broad) plus strict canonical app-rating count; per-vertical splits n>=20. July 2026. Caveat: transient, capture-limited; small numerators.

## Sources & citations

- [1] Lazyweb Research analysis of 809 mobile apps (809 mobile apps with >=1 captured screen; 751 with tag data; median 41 screens/app), July 2026. Prevalence = COUNT(DISTINCT company_name) over LLM synonym tags; denominator is 809 tracked apps (reported conservatively over all apps-with-screens, not the 62,376-row companies table). Lower bound: only reflects screens Lazyweb captured (median 41/app).

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