# What percent of mobile apps offer social login (Sign in with Apple or Google)?

Source: Lazyweb Research
Published: 2026-07-07
Sample size: n=809
Tags: signup, onboarding, mobile, ux-patterns, saas
HTML: https://www.lazyweb.com/research/what-percent-of-apps-have-social-login
Markdown: https://www.lazyweb.com/research/what-percent-of-apps-have-social-login.md

**Answer.** 40.7% of tracked apps (329 of 809) offer a Sign in with Apple / Google or continue-with social login [1]. So social login is a plurality pattern, present in roughly 2 in 5 tracked apps — common enough to be expected, but far from universal. In Food & Drink it climbs to 63% and in Education 57%; in Finance it drops to 15% [2].

> 329 of ~800 tracked apps (40.7%) offer Apple/Google social login — Lazyweb Research, July 2026.

## The finding

329 of 809 tracked apps (40.7%) surface a social-login option [1]. Adoption varies sharply by vertical [2]:

| Vertical | Apps w/ social login | Denom | % |
|---|---|---|---|
| Food & Drink | 17 | 27 | 63% |
| Education | 21 | 37 | 57% |
| Navigation | 13 | 25 | 52% |
| Magazines & Newspapers | 13 | 25 | 52% |
| Health & Fitness | 25 | 56 | 45% |
| Shopping | 18 | 44 | 41% |
| Productivity | 25 | 64 | 39% |
| Finance | 7 | 47 | 15% |

## How to apply it

If you serve consumers in Food & Drink, Education, or Navigation, social login is the majority default — omitting it makes you the outlier [2]. In Finance, the opposite is true: only ~1 in 7 apps offers it, likely because these apps lean on phone/email + KYC identity. Match the vertical norm rather than the global 41% average.

## Caveats

Prevalence is a lower bound — only reflects login screens Lazyweb captured [1]. Tags are LLM synonym phrases deduped by company; the social-login match spans Apple, Google, and generic 'continue with' phrasing, so it captures the family broadly. Per-vertical numerators for smaller verticals are modest; publish absolute counts alongside percentages.

## The numbers

| Stat | Computed from |
| --- | --- |
| 40.7% (329 of 809) | prevalence_social_login: 329/809 |
| Food & Drink 63% (17/27), Education 57% (21/37), Finance 15% (7/47) | social_login_by_category |

## Methodology

Universe: 809 apps with >=1 captured screen. Method: COUNT(DISTINCT company_name) matching social-login tags, split by companies.category (verticals with n>=20). July 2026. Caveat: captured screens only.

## Sources & citations

- [1] Lazyweb Research analysis of 809 mobile apps (809 mobile apps with >=1 captured screen; 751 with tag data; median 41 screens/app), July 2026. Prevalence = COUNT(DISTINCT company_name) over LLM synonym tags; denominator is 809 tracked apps (reported conservatively over all apps-with-screens, not the 62,376-row companies table). Lower bound: only reflects screens Lazyweb captured (median 41/app).

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