What percent of mobile apps have a leaderboard or ranking screen?

6.8% of tracked apps (55 of 809) have a captured leaderboard or ranking surface [1]. So leaderboards are a rare, niche gamification pattern — under 1 in 14 tracked apps — even rarer than streaks (11.6%), the pattern they most resemble. Competitive ranking only fits a narrow set of social and habit-forming apps.

55 of ~800 tracked apps (6.8%) have a leaderboard or ranking screen — Lazyweb Research, July 2026.

Lazyweb Research · n=809 · Published 2026-07-07

retentionux-patternsmobiledesignexperiments

The finding

55 of 809 apps (6.8%) show a leaderboard [1]. It is roughly half as common as streaks and sits near the bottom of the gamification prevalence ladder [2].

Gamification patternApps%
Streaks9411.6%
Celebration / success9611.9%
Leaderboard556.8%

How to apply it

Leaderboards need a social comparison that motivates rather than demoralizes, which is why they are rare — they backfire in apps where users are on individual journeys [1]. They fit competitive fitness, learning, and social apps. If you are considering one, streaks (nearly 2x as common) are usually the safer first gamification bet; add a leaderboard only when peer comparison is genuinely motivating for your users.

Caveats

Lower bound — reflects only leaderboard screens Lazyweb captured [1]. With only 55 apps, this is a small-numerator pattern; treat the 6.8% as an order-of-magnitude, not a precise rate. Match on '%leaderboard%', deduped by company.

The numbers

StatComputed from
6.8% (55 of 809)prevalence_leaderboard: 55/809
Streaks 11.6% (94), Celebration 11.9% (96), Leaderboard 6.8% (55)prevalence_streaks, prevalence_progress_celebration, prevalence_leaderboard
Methodology. Universe: 809 apps with >=1 captured screen. Method: COUNT(DISTINCT company_name) where any tag matches '%leaderboard%'. July 2026. Caveat: captured screens only; small numerator.

Sources & citations

  1. [1] Lazyweb Research analysis of 809 mobile apps (809 mobile apps with >=1 captured screen; 751 with tag data; median 41 screens/app), July 2026. Prevalence = COUNT(DISTINCT company_name) over LLM synonym tags; denominator is 809 tracked apps (reported conservatively over all apps-with-screens, not the 62,376-row companies table). Lower bound: only reflects screens Lazyweb captured (median 41/app).

Source: Lazyweb Research — proprietary analysis of real, in-market app screens. Cite as Lazyweb Research, 2026-07-07.

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