# What Percentage of Apps Offer Sign In With Apple vs Google vs Email?

Source: Lazyweb Research
Published: 2026-07-07
Sample size: n=289
Tags: signup, onboarding, mobile, ux-patterns, design
HTML: https://www.lazyweb.com/research/sign-in-with-apple-vs-google-vs-email-prevalence
Markdown: https://www.lazyweb.com/research/sign-in-with-apple-vs-google-vs-email-prevalence.md

**Answer.** Across 289 apps with vision-extracted signup/login screens tracked by Lazyweb Research, 72.7% show an email option, 48.8% show Sign in with Google, and 43.6% show Sign in with Apple.[1] Email is still the most common path by a wide margin; the two big social providers land within five points of each other. Facebook trails far behind at 22.1%.

> Of 289 apps with captured auth screens, 72.7% surface email, 48.8% Google, and 43.6% Apple sign-in (Lazyweb Research, July 2026).

## The finding

Among the 289 apps whose signup/login screens were vision-extracted, email-based auth appears on 72.7% (210 apps), Sign in with Google on 48.8% (141), and Sign in with Apple on 43.6% (126).[1][2][3] Facebook login shows up on just 22.1% (64 apps) and phone/OTP on 26.0% (75).[4][5] Email remains the default backbone; Apple and Google are effectively co-standard, differing by only 5.2 points.

## Provider prevalence

| Provider | Apps showing it | Share of 289 |
|---|---|---|
| Email | 210 | 72.7% [1] |
| Google | 141 | 48.8% [2] |
| Apple | 126 | 43.6% [3] |
| Phone / OTP | 75 | 26.0% [5] |
| Facebook | 64 | 22.1% [4] |

Counts are per-company (COUNT DISTINCT company), so an app is counted once regardless of how many auth screens it has.

## How to apply it

If you are choosing which providers to ship, email plus Google plus Apple covers the modern default — that trio is what roughly half or more of tracked apps present. Facebook is now a minority choice (22.1%),[4] so treat it as optional rather than table-stakes. On iOS, Apple's App Store guidelines effectively force Apple sign-in wherever another third-party social login exists, which is why Apple (43.6%) tracks so closely with Google (48.8%).[2][3]

## Caveats

Prevalence is extraction-based: it reflects what vision text found on the 289 apps' captured auth screens, not a ground-truth audit of every provider each app supports.[1] Absence of a match is not proof the app lacks the provider. The email figure (72.7%) uses a loose 'email' match and is an upper bound.[6]

## The numbers

| Stat | Computed from |
| --- | --- |
| 72.7% (210/289) | email_auth_prevalence: 210 of 289 vision-covered apps show email auth |
| 48.8% (141/289) | sign_in_with_google_prevalence: 141 of 289 show Sign in with Google |
| 43.6% (126/289) | sign_in_with_apple_prevalence: 126 of 289 show Sign in with Apple |
| 22.1% (64/289) | facebook_auth_prevalence: 64 of 289 show Facebook login |
| 26.0% (75/289) | phone_auth_prevalence: 75 of 289 involve phone/OTP |
| 5.2 points | 48.8% Google minus 43.6% Apple |

## Methodology

Universe: 289 mobile apps with at least one vision-extracted signup/login canonical screen (from ~807 tracked apps). Providers detected by regex over vision descriptions/tags on captured auth screens, deduped per company, July 2026. Caveat: extraction-based, so absence of a match is not proof of absence; the email match is loose and an upper bound.

## Sources & citations

- [1] Lazyweb Research analysis of 289 apps (mobile apps with vision-extracted auth screens), July 2026. Per-company provider prevalence via vision-text regex over 289 apps that have >=1 vision-covered signup/login canonical screen; denominator is COUNT(DISTINCT company).

## Related questions

- [How Many Auth Options Does the Typical Signup Screen Show?](https://www.lazyweb.com/research/how-many-auth-options-does-a-signup-screen-show)
- [Do Most Apps Offer Both Apple and Google Sign In, or Just One?](https://www.lazyweb.com/research/do-apps-offer-both-apple-and-google-sign-in)
- [How Common Is Facebook Login on App Signup Screens in 2026?](https://www.lazyweb.com/research/how-common-is-facebook-login-in-app-signup)