# What Is PlantIn A/B Testing On Its Plant-Care Paywall?

Source: Lazyweb Research
Published: 2026-07-07
Sample size: n=21
Tags: paywall, pricing, monetization, experiments, mobile, upsell
HTML: https://www.lazyweb.com/research/plantin-paywall-cta-experiments
Markdown: https://www.lazyweb.com/research/plantin-paywall-cta-experiments.md

**Answer.** Lazyweb Research detected 21 distinct experiments at PlantIn (July 2026), and all 21 touch the paywall. [1] In the CTA dataset PlantIn runs 21 paywall CTA experiments, 9 of which changed the CTA text — one of the larger single-company CTA test sets in the corpus. [2] These are observed before/after variations with inferred rationale, not company-confirmed A/B tests.

> All 21 detected PlantIn experiments are on the paywall; 9 rewrote the CTA text (July 2026).

## The finding

Lazyweb Research detected **21 distinct experiments** at PlantIn, **all 21 on the paywall**. [1] In the CTA dataset it runs **21 paywall CTA experiments, 9 of which changed the CTA text**. [2] PlantIn is a pure-paywall experimenter with one of the larger CTA test sets among the 30 companies with 8+ CTA experiments, iterating the button copy on roughly 43% of them.

## How it compares

PlantIn's 21-experiment CTA set sits just behind Snapchat (37) and Mimo (23) in raw CTA volume, and plant-identification apps run consistently deep paywall programs.

| App | CTA experiments | Changed CTA text |
|---|---|---|
| PlantIn | 21 | 9 [2] |
| Mimo | 23 | 10 [3] |

## How to apply it

PlantIn is a benchmark for a plant-care utility running a high-volume, offer-weighted paywall program (9 of 21 change the CTA copy). If your utility app monetizes plant ID or care reminders, PlantIn shows the category sustains 20+ paywall variations — evidence to justify a continuous test program rather than a one-time paywall build. [2]

## Caveats

All figures are observed variations with LLM-inferred rationale, not company-confirmed A/B tests — no lift is measured. [1] CTA claims use the 795-experiment CTA dataset. [2]

## The numbers

| Stat | Computed from |
| --- | --- |
| 21 distinct experiments; all 21 on the paywall | company_total:plantin (value 21; paywall 21) |
| 21 paywall CTA experiments, 9 changed CTA text | paywall_cta_by_company plantin 21/9 |
| Mimo 23 CTA experiments, 10 changed CTA text | paywall_cta_by_company mimo 23/10 |

## Methodology

Universe: 21 distinct PlantIn experiments (21 CTA experiments) within 4,814 detected diffs / 795 CTA diffs, July 2026. Extraction: LLM-inferred rationale on observed variations. Caveat: detected variations only, never confirmed A/B tests.

## Sources & citations

- [1] Lazyweb Research analysis of 21 detected experiments (PlantIn, ~800-app mobile corpus), July 2026. COUNT(DISTINCT experiment_id) on before/after diffs; splits from is_paywall.
- [2] Lazyweb Research analysis of 795 paywall CTA experiments (146 companies), July 2026. paywall_cta_experiments; plantin 21/9.
- [3] Lazyweb Research analysis of 795 paywall CTA experiments (146 companies), July 2026. paywall_cta_experiments; mimo 23/10.

## Related questions

- [What Is PictureThis A/B Testing On Its Paywall?](https://www.lazyweb.com/research/picturethis-paywall-experiments)
- [What Is Mimo A/B Testing On Its Coding-App Paywall?](https://www.lazyweb.com/research/mimo-paywall-pricing-display-experiments)
- [Which Apps Run The Most Paywall CTA Experiments?](https://www.lazyweb.com/research/which-apps-run-the-most-paywall-cta-experiments)